Tuesday Promotions - Radio Copywriters by Earl Pilkington

Promos: Your Stations Promotional Library

There might be a few books on every promotions persons desk – but have you got ones that will really help you out?

Radio promotions ARE STILL WINNERS. And clients who take them on – will win, if they do it right and with you helping them to achieve their goals.

While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…

Drill down on these 5 points when you first start writing your promotion script – and you’ll have more success on-air and for the sponsors.

An update to last Tuesdays 7 Basic Types Of Radio Promotion – due to some pressure from Radio Promotions people.

Basically boiled down, most competitions follow 7 basic types that will either engage their audience or drive listener loyalty.

I was asked by a promotion team member at a radio station in Germany the other day about benefits to clients for running a radio promotion

Here are some ways to add benefits to an outside broadcast remote for a client – if they are willing to jump on board.

All of these promotions increase their brand awareness, reach a larger audience, and generate sales.