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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
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    Promos: Your Stations Promotional Library Blog Post

Category: Tuesday Promotions

Promos: Your Stations Promotional Library

Posted on 30 May 202329 May 2023 By earlp
Promos: Your Stations Promotional Library

There might be a few books on every promotions persons desk – but have you got ones that will really help you out?

Blog Post, Tuesday Promotions

PROMOS: Are Radio Promos Still A Winner?

Posted on 23 May 202322 May 2023 By earlp
PROMOS: Are Radio Promos Still A Winner?

Radio promotions ARE STILL WINNERS. And clients who take them on – will win, if they do it right and with you helping them to achieve their goals.

Blog Post, Tuesday Promotions

Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide?

Posted on 16 May 202315 May 2023 By earlp
Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide?

While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…

Blog Post, Tuesday Promotions

Promos: Writing and Editing Your Promo Script

Posted on 9 May 20238 May 2023 By earlp
Promos: Writing and Editing Your Promo Script

Drill down on these 5 points when you first start writing your promotion script – and you’ll have more success on-air and for the sponsors.

Blog Post, Tuesday Promotions

Promos: Are There Now 10 Basic Radio Promos?

Posted on 2 May 202323 April 2023 By earlp
Promos: Are There Now 10 Basic Radio Promos?

An update to last Tuesdays 7 Basic Types Of Radio Promotion – due to some pressure from Radio Promotions people.

Blog Post, Tuesday Promotions

Promos: 7 Basic Styles of Radio Competitions

Posted on 25 April 202323 April 2023 By earlp
Promos: 7 Basic Styles of Radio Competitions

Basically boiled down, most competitions follow 7 basic types that will either engage their audience or drive listener loyalty.

Blog Post, Tuesday Promotions

PROMOS: 5 Ways a Client Can Benefit From A Radio Promotion

Posted on 18 April 20234 April 2023 By earlp
PROMOS: 5 Ways a Client Can Benefit From A Radio Promotion

I was asked by a promotion team member at a radio station in Germany the other day about benefits to clients for running a radio promotion

Blog Post, Tuesday Promotions

Promos: How to ADD ON to an Outside Broadcast Remote and Make a Client LOVE IT!

Posted on 11 April 20234 April 2023 By earlp
Promos: How to ADD ON to an Outside Broadcast Remote and Make a Client LOVE IT!

Here are some ways to add benefits to an outside broadcast remote for a client – if they are willing to jump on board.

Blog Post, Tuesday Promotions

PROMOS: Social Media Competitions and the 35-45 Demographics?

Posted on 4 April 20234 April 2023 By earlp
PROMOS: Social Media Competitions and the 35-45 Demographics?

…social media competitions could potentially be popular among this demographic…. is it though?

Blog Post, Tuesday Promotions

Promos: New Client, What Promos Do I Run?

Posted on 28 March 202327 March 2023 By earlp
Promos: New Client, What Promos Do I Run?

All of these promotions increase their brand awareness, reach a larger audience, and generate sales.

Blog Post, Tuesday Promotions

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