Promos: WHO IS MINDING THE STORE?
The best thing for the promotions department is that advertisers love to hear themselves on-air – it sells itself.
Radio Copywriters by Earl Pilkington
Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters
The best thing for the promotions department is that advertisers love to hear themselves on-air – it sells itself.
what do you do when you have a loose cannon on deck? AND (most importantly) what do you do if you are the loose cannon?
From inflatable arches to marquees and inflatable people… there’s pens with station logos on them or shirts, caps, stickers – how can you choose what is right for your station when there is so many choices
There really are only 5 reasons why a client should do a promo with you – do you know what they are?
Because not only do you need to check off your list of inclusions when writing a promo, but it also needs…
I am stumped… confused and… a little (no make that a lot) perturbed and disturbed by this promo, and I don’t know why.
Promos use different language, different takes, different production and different wording to get their message across…
We were chatting to a sponsor the other day and they asked if we were the ‘Official Sponsor of’ anything?