Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post
  • Love Your Local DJ
    On-Air: Topics That Send The Message You Are Local! Blog Post

Category: Tuesday Promotions

Promos: WHO IS MINDING THE STORE?

Posted on 22 November 202222 November 2022 By earlp
Promos: WHO IS MINDING THE STORE?

The best thing for the promotions department is that advertisers love to hear themselves on-air – it sells itself.

Blog Post, Tuesday Promotions

Promos: Am I A Loose Cannon?

Posted on 15 November 20228 November 2022 By earlp
Promos: Am I A Loose Cannon?

what do you do when you have a loose cannon on deck? AND (most importantly) what do you do if you are the loose cannon?

Blog Post, Tuesday Promotions

Promos: Vehicles and Promo Products-How Do You Choose?

Posted on 8 November 20228 November 2022 By earlp
Promos: Vehicles and Promo Products-How Do You Choose?

From inflatable arches to marquees and inflatable people… there’s pens with station logos on them or shirts, caps, stickers – how can you choose what is right for your station when there is so many choices

Blog Post, Tuesday Promotions

Promos: What IS The Point Of A Promo For A Client?

Posted on 1 November 20228 November 2022 By earlp
Promos: What IS The Point Of A Promo For A Client?

There really are only 5 reasons why a client should do a promo with you – do you know what they are?

Blog Post, Tuesday Promotions

PROMOS: Writing Your Promos – the Secret!

Posted on 25 October 20228 November 2022 By earlp
PROMOS: Writing Your Promos – the Secret!

Because not only do you need to check off your list of inclusions when writing a promo, but it also needs…

Blog Post, Tuesday Promotions

PROMOS: What Thinking Could Be Behind This Promo?

Posted on 18 October 20228 November 2022 By earlp
PROMOS: What Thinking Could Be Behind This Promo?

I am stumped… confused and… a little (no make that a lot) perturbed and disturbed by this promo, and I don’t know why.

Blog Post, Tuesday Promotions

Promotions: Halloween Promotions

Posted on 11 October 20228 November 2022 By earlp
Promotions: Halloween Promotions

So Halloween is just around the corner – we’ve got our top 10 promo ideas for this spooky season.

Blog Post, Tuesday Promotions

Promotions: Do You Survey Or Follow Up With Winners?

Posted on 4 October 20228 November 2022 By earlp
Promotions: Do You Survey Or Follow Up With Winners?

Keep in touch with your promotion winners and use their audio to promote the station.

Blog Post, Tuesday Promotions

Promotions: Your Winners Promos

Posted on 27 September 20228 November 2022 By earlp
Promotions: Your Winners Promos

Promos use different language, different takes, different production and different wording to get their message across…

Blog Post, Tuesday Promotions

Promotions: Are you the “Official” Anything?

Posted on 20 September 20228 November 2022 By earlp
Promotions: Are you the “Official” Anything?

We were chatting to a sponsor the other day and they asked if we were the ‘Official Sponsor of’ anything?

Blog Post, Tuesday Promotions

Posts navigation

Previous 1 2 3 4 Next

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme