Promotions: I Need Your Help! Positioning Statements
I have been putting together a list of radio station tag lines and slogans – can you help fill the list out?
Category: Tuesday Promotions
Promotions: We are starting to think Christmas Promos
It’s time to get the old thinking cap on and do a brainstorm of ideas… here are 17 of ours!
Promotions: How To Beat The Competition
When talking to a client about promoting their business – what you don’t want to talk about is ‘price’ in the promotion.
Promotions: THE Weirdest Promo I Have EVER Heard!
It is January in 1977 – the station KHJ in Los Angeles – the Promo “ZORK” a cash giveaway with a difference.
Promotions: Stations Working With Charities
What helped us was that during the call to action radio campaign – the weather here was some of the worst storms in 20 years and we also had a new pandemic outbreak
Promotions: Seasonal Promotions
Tourist season can come and go, it can be the school holidays or big season holidays, temperatures can rise or fall – but the one constant – your radio station!
Promotions: 5 Ways To Spy On Competitors
Actually, it’s more like keeping tabs than spying… It’s what you do next that will show your listeners what type of station you are and if you are worth staying listening to.
Here’s How to get the Inside Track on Promo Ideas
You don’t want to end up doing the same thing that you did last month – last quarter or last year – you want something different!
A Wall Calendar Should be in EVERY Radio Promotions Toolkit
I have seen erasable whiteboards, a wall painted with blackboard paint, a sheet of Perspex, and one which was just post it notes sorted into months on a wall.
Is Your Station Promotion Possessed? 15 Ways To Fix That!
Is your station obsessed with running the same style of promotion, over and over again, no matter what?