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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post

Category: Tuesday Promotions

RCNews: Promo Jingles, Station ID’s and Ad Jingles

Posted on 5 July 20228 November 2022 By earlp
RCNews: Promo Jingles, Station ID’s and Ad Jingles

A new virtual exhibit highlights a collection of iconic ads, jingles and more.

Blog Post, RCNews, Tuesday Promotions

A Promo Concept Idea from the Australian Defence Force

Posted on 5 July 20228 November 2022 By earlp
A Promo Concept Idea from the Australian Defence Force

Here is an interesting promo idea for a competition Easter Egg hunt with a difference!

Blog Post, Tuesday Promotions

Promotions: (UK) 3 Years wait to collect a radio prize!

Posted on 28 June 20228 November 2022 By earlp
Promotions: (UK) 3 Years wait to collect a radio prize!

A couple in the UK have finally walked down the aisle to get married after winning a radio competition for their wedding day, that competition was 3 years ago!

Blog Post, Tuesday Promotions

You’ll Laugh, You’ll Cry, You’ll get Something for FREE!

Posted on 21 June 20228 November 2022 By earlp
You’ll Laugh, You’ll Cry, You’ll get Something for FREE!

“I have read and re-read the books in their original published format (and scribbled in many notes and marginalia in my copies) PLUS listened to the audio versions again and again. “

Blog Post, Tuesday Promotions

Promotions: Making the best from your ‘Promo Street Team’

Posted on 14 June 20228 November 2022 By earlp
Promotions: Making the best from your ‘Promo Street Team’

This article is written for those of us Copywriters who also double as working as a Promotions Manager or as a senior team member – so yes, it is does make some presumptions about your role.

Blog Post, Tuesday Promotions

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