Wednesday Radio Sales - Radio Copywriters by Earl Pilkington

Sales: 8 Ways that Direct Mail is Less Effective than Radio Advertising!

Direct mail can be a valuable marketing tool for any size business, when its done well, but most isn’t.

Local community newspapers are the fall back for many advertising clients, today we look at how to tackle that with Radio Advertising.

I think I have narrowed down 9 ways that radio advertising can achieve better results than social media advertising

Let’s keep this short today… here are my top 10 tips for contacting a client via phone…

While some people prefer email contact, others social media, or via text message, others by phone and some will only deal when it is face to face…

Making a cold call can be challenging, but if you follow these tips, you will be far more successful at pitching your stations radio advertising.

Over the next couple of weeks (on Wednesdays) I will be looking at some of the things that ALL sales people should be doing.

If you have a client who is reluctant to advertise – try them on sponsorship first!

I have had several funeral companies advertise with me over the years, and one in particular for over 15 years…

Clients need to understand that advertising and marketing is an investment – not a cost