Love it? Hate it? Loath it? How important is the paperwork you do?
We’ve all had clients who think they know better, that think that newspapers are dead, radio is dead, tv is dead, and the ONLY way to advertise and market their business is online.
Knowing your station, your people and your processes means that you can answer questions that you might not have been able to do so.
OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!
The hardest part of working in radio is dealing with difficult clients.
In a couple of words – the marketing I saw was… terrible! AND It wasn’t aimed at someone like me!
I was in with a client yesterday at their store, and they were playing our station over the in store speakers – I like that – but…
BadgerMaps is an app for field sales reps that enables them be more efficient, and has helped me to make more sales because I am where I need to be when I said I would be.
Trust your copywriter to understand and write something that will appeal to the client and to the listener.
I recently caught up with a client from 18 years ago, and she still remembered one sales conversation we had, had.