I mentioned that they used to do quite a few weekend outside broadcasts with the local radio station, but weren’t doing it any more… why?
Is a client the best person to judge the effectiveness of their ad?
Make you and your radio station an EXTRA-ORDINARY BUSINESS to deal with and increase your sales as a result of doing this
The more you learn the better off you will be both personally, but professionally.
I had this happen a few times, and every time I dwelled on it – the results were negative, every single time I actively took control, I had a positive outcome.
Today I look at 2 closely linked motivators for yourself, and your fellow sales team members in different circumstances.
Last week I covered my top 3 things that I think drive a great salesperson – this week we look at 4 more.
This is a BIG topic – so I am only going to cover the top 3 things on my list for sales motivation this week.
Radio works, and when it does an exceptional job – you should celebrate it with your clients!
These will help to write better ad copy, which will create better results for the client – and return business for you.