Sales: The Importance of Paperwork
Love it? Hate it? Loath it? How important is the paperwork you do?
Category: Wednesday Radio Sales
Sales: When Talking To A Client, Don’t Forget…
We’ve all had clients who think they know better, that think that newspapers are dead, radio is dead, tv is dead, and the ONLY way to advertise and market their business is online.
Sales: How Well Do You Know Your Own Industry?
Knowing your station, your people and your processes means that you can answer questions that you might not have been able to do so.
Sales: Death By PowerPoint!
OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!
Sales: Arrogant Clients? Here are 6 Tips To Help
The hardest part of working in radio is dealing with difficult clients.
Sales: Does Your Clients Business Solve Problems? Or Create One?
In a couple of words – the marketing I saw was… terrible! AND It wasn’t aimed at someone like me!
Sales: The Music A Client Plays In Their Store
I was in with a client yesterday at their store, and they were playing our station over the in store speakers – I like that – but…
SALES: Badgered With Missed Sales Meetings?
BadgerMaps is an app for field sales reps that enables them be more efficient, and has helped me to make more sales because I am where I need to be when I said I would be.
SALES: Do You Listen To and Understand Other Peoples Jargon?
Trust your copywriter to understand and write something that will appeal to the client and to the listener.
Sales: She Said, You Wouldn’t Believe It!
I recently caught up with a client from 18 years ago, and she still remembered one sales conversation we had, had.