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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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Category: Wednesday Radio Sales

Sales: The Importance of Paperwork

Posted on December 14, 2022December 13, 2022 By earlp
Sales: The Importance of Paperwork

Love it? Hate it? Loath it? How important is the paperwork you do?

Blog Post, Wednesday Radio Sales

Sales: When Talking To A Client, Don’t Forget…

Posted on December 7, 2022December 9, 2022 By earlp
Sales: When Talking To A Client, Don’t Forget…

We’ve all had clients who think they know better, that think that newspapers are dead, radio is dead, tv is dead, and the ONLY way to advertise and market their business is online.

Blog Post, Wednesday Radio Sales

Sales: How Well Do You Know Your Own Industry?

Posted on November 30, 2022November 30, 2022 By earlp
Sales: How Well Do You Know Your Own Industry?

Knowing your station, your people and your processes means that you can answer questions that you might not have been able to do so.

Blog Post, Wednesday Radio Sales

Sales: Death By PowerPoint!

Posted on November 23, 2022November 22, 2022 By earlp
Sales: Death By PowerPoint!

OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!

Blog Post, Wednesday Radio Sales

Sales: Arrogant Clients? Here are 6 Tips To Help

Posted on November 16, 2022November 8, 2022 By earlp
Sales: Arrogant Clients? Here are 6 Tips To Help

The hardest part of working in radio is dealing with difficult clients.

Blog Post, Wednesday Radio Sales

Sales: Does Your Clients Business Solve Problems? Or Create One?

Posted on November 9, 2022November 10, 2022 By earlp
Sales: Does Your Clients Business Solve Problems? Or Create One?

In a couple of words – the marketing I saw was… terrible! AND It wasn’t aimed at someone like me!

Blog Post, Wednesday Radio Sales

Sales: The Music A Client Plays In Their Store

Posted on November 2, 2022November 8, 2022 By earlp
Sales: The Music A Client Plays In Their Store

I was in with a client yesterday at their store, and they were playing our station over the in store speakers – I like that – but…

Blog Post, Wednesday Radio Sales

SALES: Badgered With Missed Sales Meetings?

Posted on October 26, 2022November 8, 2022 By earlp
SALES: Badgered With Missed Sales Meetings?

BadgerMaps is an app for field sales reps that enables them be more efficient, and has helped me to make more sales because I am where I need to be when I said I would be.

Blog Post, Wednesday Radio Sales

SALES: Do You Listen To and Understand Other Peoples Jargon?

Posted on October 19, 2022October 17, 2022 By earlp No Comments on SALES: Do You Listen To and Understand Other Peoples Jargon?
SALES: Do You Listen To and Understand Other Peoples Jargon?

Trust your copywriter to understand and write something that will appeal to the client and to the listener.

Blog Post, Wednesday Radio Sales

Sales: She Said, You Wouldn’t Believe It!

Posted on October 12, 2022November 8, 2022 By earlp
Sales: She Said, You Wouldn’t Believe It!

I recently caught up with a client from 18 years ago, and she still remembered one sales conversation we had, had.

Blog Post, Wednesday Radio Sales

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