Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post

Category: Wednesday Radio Sales

Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising!

Posted on 31 May 202329 May 2023 By earlp
Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising!

This is the final in this series of answering clients objections – today we look at TV and why it is not as good as radio for clients to use.

Blog Post, Wednesday Radio Sales

Sales: 8 Ways that Direct Mail is Less Effective than Radio Advertising!

Posted on 24 May 202313 May 2023 By earlp
Sales: 8 Ways that Direct Mail is Less Effective than Radio Advertising!

Direct mail can be a valuable marketing tool for any size business, when its done well, but most isn’t.

Blog Post, Wednesday Radio Sales

SALES: 10 Ways that Radio Achieves Better Results Than Community Newspaper Advertising

Posted on 17 May 202315 May 2023 By earlp
SALES: 10 Ways that Radio Achieves Better Results Than Community Newspaper Advertising

Local community newspapers are the fall back for many advertising clients, today we look at how to tackle that with Radio Advertising.

Blog Post, Wednesday Radio Sales

Sales: 9 Ways The Radio Advertising Achieves Better Results Than Social Media Marketing

Posted on 10 May 202310 May 2023 By earlp
Sales: 9 Ways The Radio Advertising Achieves Better Results Than Social Media Marketing

I think I have narrowed down 9 ways that radio advertising can achieve better results than social media advertising

Blog Post, Wednesday Radio Sales

SALES: My Top 10 Tips For Contacting Clients By The Phone

Posted on 26 April 202323 April 2023 By earlp
SALES: My Top 10 Tips For Contacting Clients By The Phone

Let’s keep this short today… here are my top 10 tips for contacting a client via phone…

Blog Post, Wednesday Radio Sales

SALES: Top 10 Tips For Cold Call Contacting Clients Via Email

Posted on 19 April 202316 April 2023 By earlp
SALES: Top 10 Tips For Cold Call Contacting Clients Via Email

While some people prefer email contact, others social media, or via text message, others by phone and some will only deal when it is face to face…

Blog Post, Wednesday Radio Sales

Sales: MY TOP 7 TIPS FOR A SALES COLD CALL

Posted on 12 April 202331 March 2023 By earlp
Sales: MY TOP 7 TIPS FOR A SALES COLD CALL

Making a cold call can be challenging, but if you follow these tips, you will be far more successful at pitching your stations radio advertising.

Blog Post, Wednesday Radio Sales

SALES: Should You Use Customer Relations Management (CRM) Software?

Posted on 5 April 202327 March 2023 By earlp
SALES: Should You Use Customer Relations Management (CRM) Software?

Over the next couple of weeks (on Wednesdays) I will be looking at some of the things that ALL sales people should be doing.

Blog Post, Wednesday Radio Sales

Sales: Why Are SPONSORSHIPS Better Value Than Advertising?

Posted on 29 March 202327 March 2023 By earlp
Sales: Why Are SPONSORSHIPS Better Value Than Advertising?

If you have a client who is reluctant to advertise – try them on sponsorship first!

Blog Post, Wednesday Radio Sales

Sales: How Do I Promote A Funeral Business On Radio?

Posted on 22 March 20239 March 2023 By earlp
Sales: How Do I Promote A Funeral Business On Radio?

I have had several funeral companies advertise with me over the years, and one in particular for over 15 years…

Blog Post, Wednesday Radio Sales

Posts navigation

1 2 … 5 Next

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme