Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post
  • Love Your Local DJ
    On-Air: Topics That Send The Message You Are Local! Blog Post

Category: Wednesday Radio Sales

Sales: Death By PowerPoint!

Posted on 23 November 202222 November 2022 By earlp
Sales: Death By PowerPoint!

OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!

Blog Post, Wednesday Radio Sales

Sales: Arrogant Clients? Here are 6 Tips To Help

Posted on 16 November 20228 November 2022 By earlp
Sales: Arrogant Clients? Here are 6 Tips To Help

The hardest part of working in radio is dealing with difficult clients.

Blog Post, Wednesday Radio Sales

Sales: Does Your Clients Business Solve Problems? Or Create One?

Posted on 9 November 202210 November 2022 By earlp
Sales: Does Your Clients Business Solve Problems? Or Create One?

In a couple of words – the marketing I saw was… terrible! AND It wasn’t aimed at someone like me!

Blog Post, Wednesday Radio Sales

Sales: The Music A Client Plays In Their Store

Posted on 2 November 20228 November 2022 By earlp
Sales: The Music A Client Plays In Their Store

I was in with a client yesterday at their store, and they were playing our station over the in store speakers – I like that – but…

Blog Post, Wednesday Radio Sales

SALES: Badgered With Missed Sales Meetings?

Posted on 26 October 20228 November 2022 By earlp
SALES: Badgered With Missed Sales Meetings?

BadgerMaps is an app for field sales reps that enables them be more efficient, and has helped me to make more sales because I am where I need to be when I said I would be.

Blog Post, Wednesday Radio Sales

SALES: Do You Listen To and Understand Other Peoples Jargon?

Posted on 19 October 202217 October 2022 By earlp No Comments on SALES: Do You Listen To and Understand Other Peoples Jargon?
SALES: Do You Listen To and Understand Other Peoples Jargon?

Trust your copywriter to understand and write something that will appeal to the client and to the listener.

Blog Post, Wednesday Radio Sales

Sales: She Said, You Wouldn’t Believe It!

Posted on 12 October 20228 November 2022 By earlp
Sales: She Said, You Wouldn’t Believe It!

I recently caught up with a client from 18 years ago, and she still remembered one sales conversation we had, had.

Blog Post, Wednesday Radio Sales

Sales: Idea For Seasonal Sales on Radio

Posted on 5 October 20228 November 2022 By earlp
Sales: Idea For Seasonal Sales on Radio

I was recently kicking around some ideas with our sales team and came up with 2 we really liked for this time of year in Australia

Blog Post, Wednesday Radio Sales

SALES: Talking To Lapsed Clients – Socials vs. Radio

Posted on 28 September 20228 November 2022 By earlp
SALES: Talking To Lapsed Clients – Socials vs. Radio

I mentioned that they used to do quite a few weekend outside broadcasts with the local radio station, but weren’t doing it any more… why?

Blog Post, Wednesday Radio Sales

Sales: The Case For Clients Perspective

Posted on 21 September 20228 November 2022 By earlp
Sales: The Case For Clients Perspective

Is a client the best person to judge the effectiveness of their ad?

Blog Post, Wednesday Radio Sales

Posts navigation

Previous 1 2 3 4 Next

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme