Clients need to understand that advertising and marketing is an investment – not a cost
This is a LONG post – so grab a coffee and settle in for the ride – social media vs. radio advertising.
Pick the less popular days on your station and have your client ‘OWN’ that day! They’ll get better returns for it!
How many people in your listening area are all-night workers that listen to your station – all night long?
We have one client who lives in our states capital city, over an hour and a half away from their business here in our town… where do they advertise?
A friend in Canada is returning to the sales office at the radio station full time on Monday since the start of the pandemic…
Love it? Hate it? Loath it? How important is the paperwork you do?
We’ve all had clients who think they know better, that think that newspapers are dead, radio is dead, tv is dead, and the ONLY way to advertise and market their business is online.
Knowing your station, your people and your processes means that you can answer questions that you might not have been able to do so.
OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!