Wednesday Radio Sales - Radio Copywriters by Earl Pilkington

New To Radio Sales: The Roadblocks

“Keep your conversations, questions and answers short and to the point.”

“There are so many different ways you can adjust this style and use it to your advantage and introduce radio advertising to a wide range of clients”

First of all, take it as a given that every business wants awareness.
That’s why they are advertising in the first place.

“You have just spent probably almost a half hour listening to your client talk about themselves, and you haven’t asked them yet about the sale.”