I mentioned that they used to do quite a few weekend outside broadcasts with the local radio station, but weren’t doing it any more… why?
Promos use different language, different takes, different production and different wording to get their message across…
…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.
We carefully curate, and select the news that’s all about Copywriting, and radio… that you might have missed
What do: Toy Story, The Mandalorian, an old ad, and the movie Airplane with Lesley Neilson have in common – they are this weeks top memes!
This issue’s article from Roy H Williams titled “Man Bites Dog” – has only one point I would disagree with him on…
Some students on Work-Experience are just watching the clock, others are genuinely interested and their tenacity may eventually pay off.
Is a client the best person to judge the effectiveness of their ad?
We were chatting to a sponsor the other day and they asked if we were the ‘Official Sponsor of’ anything?
I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of…