SALES: Talking To Lapsed Clients – Socials vs. Radio
I mentioned that they used to do quite a few weekend outside broadcasts with the local radio station, but weren’t doing it any more… why?
Promotions: Your Winners Promos
Promos use different language, different takes, different production and different wording to get their message across…
Copy: Writing For Different Age Groups
…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.
RCNews: Curated Just For You
We carefully curate, and select the news that’s all about Copywriting, and radio… that you might have missed
This Weeks Top Radio Memes
What do: Toy Story, The Mandalorian, an old ad, and the movie Airplane with Lesley Neilson have in common – they are this weeks top memes!
Friday Review: Radio Ink (September 12, 2022)
This issue’s article from Roy H Williams titled “Man Bites Dog” – has only one point I would disagree with him on…
On-Air: Work Experience Into Real World Experience
Some students on Work-Experience are just watching the clock, others are genuinely interested and their tenacity may eventually pay off.
Sales: The Case For Clients Perspective
Is a client the best person to judge the effectiveness of their ad?
Promotions: Are you the “Official” Anything?
We were chatting to a sponsor the other day and they asked if we were the ‘Official Sponsor of’ anything?
Copy: The Single Worst Word In Your Scripts!
I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of…