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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post

Tag: Review

Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha”

Posted on 24 March 202323 March 2023 By earlp
Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha”

I said I wouldn’t cover AdWeek magazine here again, but I have to make an exception for the Insights Article in the latest issue.

Blog Post, Friday-Reviews

Review: Radio is alive in 2263 in The Fifth Element

Posted on 3 March 20232 March 2023 By earlp
Review: Radio is alive in 2263 in The Fifth Element

Did you ever spot that Chris Tucker was a radio DJ in The Fifth Element? I had to double check!

Blog Post, Friday-Reviews

Review: Writing Copy For Dummies by Jonathan Kranz

Posted on 24 February 202322 February 2023 By earlp
Review: Writing Copy For Dummies by Jonathan Kranz

I was given this as a joke by a friend for my birthday a couple of weeks ago and although I saw the funny side in it…

Blog Post, Friday-Reviews

Review: Job Ads – Why Don’t Employers Post Salaries?

Posted on 9 December 20229 December 2022 By earlp
Review: Job Ads – Why Don’t Employers Post Salaries?

I have been reviewing quite a few job ads lately and come across an interesting phenomenon very, very few of them have their salaries posted – no matter if it is for production, sales, on-air or management. I wondered why and after looking up some web forums with HR people, and talking to a few…

Read More “Review: Job Ads – Why Don’t Employers Post Salaries?” »

Blog Post, Friday-Reviews

Movie Review: PONTYPOOL

Posted on 18 November 202220 November 2022 By earlp
Movie Review: PONTYPOOL

Pontypool is told by way of the radio staff at a small station, when they realize violence is ripping society apart and it is due to a virus being spread…

Blog Post, Friday-Reviews

Review: When Its Right To Be Wrong by Russel Howcroft

Posted on 11 November 20228 November 2022 By earlp
Review: When Its Right To Be Wrong by Russel Howcroft

I will admit up front that I am NOT a big fan of Russel Howcroft – But what I really, really hate to admit – is that I like his book. And I kind of hate myself for that!

Blog Post, Friday-Reviews

Friday Review: Radio Ink (September 12, 2022)

Posted on 23 September 20228 November 2022 By earlp
Friday Review: Radio Ink (September 12, 2022)

This issue’s article from Roy H Williams titled “Man Bites Dog” – has only one point I would disagree with him on…

Blog Post, Friday-Reviews

Review: August AudioXpress, 2022

Posted on 9 September 20228 November 2022 By earlp
Review: August AudioXpress, 2022

This issue was particularly timely for a co-worker building a home studio and the in-depth round up of all things Acoustic.

Blog Post, Friday-Reviews

Review: How to Drive Your Competition Crazy

Posted on 26 August 20228 November 2022 By earlp
Review: How to Drive Your Competition Crazy

REVIEWED: How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki with a Forward by Scott Adams.

Blog Post, Friday-Reviews

Friday Review: Ad-Week – 25th July, 2022

Posted on 29 July 20228 November 2022 By earlp
Friday Review: Ad-Week – 25th July, 2022

This week’s issue though is actually worth looking at – WHAT????

Blog Post, Friday-Reviews

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