{"id":3766,"date":"2025-02-18T15:54:41","date_gmt":"2025-02-18T07:54:41","guid":{"rendered":"https:\/\/radiocopywriters.com\/?page_id=3766"},"modified":"2025-09-17T11:37:37","modified_gmt":"2025-09-17T03:37:37","slug":"free","status":"publish","type":"page","link":"https:\/\/radiocopywriters.com\/index.php\/free\/","title":{"rendered":"Free E-Books & Resources"},"content":{"rendered":"\n

On this page you will find the complete catalogue of all of our FREE E-BOOKS (FeB).
No emails are required, no sign-ups, nothing – these are totally free for you to use and learn from.<\/em>
Our latest books are on the top of this list, as you scroll down you will find older e-books.<\/p>\n\n\n

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Set Your Dial To Dead<\/div><\/div>
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SET YOUR DIAL TO DEAD – Fiction eBook<\/strong>
\nFile Format: .pdf
\nSize: 1.51mb
\nPages: 126 (including front and back cover)
\nFor best<\/em>\u00a0viewing in Adobe Reader: <\/em>Show 2 Page View & Show Cover page.<\/em><\/p>\n

What if your favourite radio station wasn’t just haunted\u2026 but hungry? This is just one of the questions I asked when putting together this\u00a0free eBook anthology of horror short stories set around the world’s most unnatural radio station: 66.6 The Burn.<\/span><\/p>\n

Just in time for Halloween, radio copywriter E.L. Pilkington releases Set Your Dial to Dead<\/strong><\/em> \u2013 From demonic DJs to cursed promos, undead sales teams, and breathing studios \u2013 this chilling collection crackles with eerie nostalgia, dark humour, and supernatural suspense. Drawing from decades of real radio experience, read bite-sized tales that are equal parts Twilight Zone<\/em>, Tales from the Crypt<\/em>, and workplace satire.<\/p>\n

“Radio has always been about storytelling,” Earl says, “but what if the signal itself was the story?”<\/p>\n

Each story is short enough to read on a coffee break, weird enough to stick with you for days. Think haunted studios, vampiric program managers, cursed mascots, and listeners who tune in from places not reached by survey data.<\/p>\n

Perfect for horror fans, night owls, and media professionals who suspect their station might actually be cursed. Because radio should be free \u2013 so should weird fiction that might summon something.<\/p>\n<\/div>

Download Now!<\/a><\/span>398<\/span> Downloads<\/span><\/span><\/div><\/div>
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You Got This<\/div><\/div>
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You Got This – 356+ Affirmations for Radio Copywriters<\/strong>
\nDocument = .PDF format<\/em>
\nPages = 378 (including front & back cover)
\nFile Size = 157mb<\/em>
\nFor best viewing in Adobe Reader:<\/em>
\nShow 2 Page View & Show Cover page.<\/em><\/p>\n

Our \u201cWriters Affirmations\u201d section in Radio Copy Paste magazine has struck a chord worldwide. We\u2019ve received photos from copywriters showing our mini-motivational posters taped to monitors, pinned above desks, and stuck to studio doors and walls across the world.<\/div>\n
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So we have increased our reach with this popular section and dived into my archive of random ideas and thoughts about the industry, about writing, about mental health and about you – my fellow copywriters.<\/div>\n
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\u00a0These aren\u2019t just feel-good quotes \u2013 they\u2019re battle-tested messages from someone who understand the unique challenges of radio copywriting.<\/p>\n

Because here\u2019s the truth: You matter. Your words matter. And yes, you absolutely have got this.<\/p>\n<\/div>\n<\/div>

Download Now!<\/a><\/span>410<\/span> Downloads<\/span><\/span><\/div><\/div>
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Sound Advice – Career Advice for Radio<\/div><\/div>
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SOUND ADVICE – A Guide to Navigating Careers in the Modern and
\nFuture Radio Digital Media Landscape<\/strong>
\nDocument = .PDF format<\/em>
\nPages = 48 (including front & back cover)
\nFile Size = 866Kb<\/em>
\nFor best viewing in Adobe Reader:<\/em>
\nShow 2 Page View & Show Cover page.<\/em><\/p>\n

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\u201cSound Advice\u201d Bridges the Gap for Future Radio Careers<\/strong><\/p>\n

In an era where traditional career guides often fall short, this free 40-page eBook revolutionizes how students approach careers in radio. Authored by veteran broadcaster Earl Pilkington, “Sound Advice” is designed for students interested in creative, technical, or business roles within the radio industry.<\/p>\n

With commercial radio reaching record audiences and internet radio revenue growing 11.6% annually, opportunities are expanding rapidly. This comprehensive guide covers traditional roles like on-air programming, news, and sales, plus emerging tech-driven positions such as transmedia storytellers and voice tech experts.<\/p>\n

The guide offers career-building strategies including education options, internships, and self-directed learning tips, providing an up-to-date, global perspective on where radio is heading. An invaluable resource for career counsellors, media educators, and student job seekers planning their future in this dynamic industry.<\/p>\n<\/div>\n<\/div>

Download Now!<\/a><\/span>185<\/span> Downloads<\/span><\/span><\/div><\/div>
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The Daily Script Doctor<\/div><\/div>
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The Daily Script Doctor Workbook<\/strong>
\nDocument = .PDF format<\/em>
\nPages = 22 (including front & back cover)
\nFile Size = 949Kb<\/em>
\nFor best viewing in Adobe Reader:<\/em>
\nShow 2 Page View & Show Cover page.<\/em><\/p>\n

If you have a script that isn’t quite working, one that you can’t spot what is wrong with it… the the DAILY SCRIPT DOCTOR WORKBOOK is your ‘go to’ problem solver.<\/p>\n

Tested around the world by radio copywriters and readers of Radio Copy Paste Magazine, the Daily Script Doctor Workbook distils proven copywriting principles into a practical 250-point scoring system specifically calibrated for radio’s strengths and is a simple assessment tool packed into less than 20 pages.<\/p>\n

\u201cThe Daily Script Doctor Workbook\u201d provides a comprehensive 250-point assessment system to elevate a radio commercial scripts effectiveness.<\/p>\n

The scoring system provides clear benchmarks: scripts achieving 90-100% are ready for production, 70- 90% require some work, and below 70% require rewrites. This removes guesswork from the creative process while maintaining creative flexibility.<\/p>\n<\/div>

DOWNLOAD NOW<\/a><\/span>425<\/span> Downloads<\/span><\/span><\/div><\/div>
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COUNTING WORDS<\/div><\/div>
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\nReleased: March 2025<\/strong>
\nTitle: COUNTING WORDS<\/strong>
\nSub Title: 9 Ways To Discover the Art and Science of Radio Commercial Timing<\/strong>
\nPAGES: 110 (including cover and back cover)<\/strong>
\nFormat: PDF\u00a0 \u00a0\u2013\u00a0 \u00a0<\/strong>File Size: 4.87mb<\/strong>
\nBest viewing use Adobe Reader: Show 2 Page View & Show Cover Page.<\/strong><\/h6>\n

Master your script timing with the definitive FREE guide on radio script timing, in it you will find:<\/p>\n

The Simple Word Count method that never fails.<\/strong>
\nTraditional Standard Count trusted by veterans.
\nStress Pattern Method for natural sounding delivery.<\/strong>
\nThe Japanese Character Count for precise pacing.
\nMusical Bar Method to match your production.<\/strong>
\nSyllable Count Method for precision timing.
\nBreath Group Method for flawless voicing.<\/strong>
\nSentence Length Patterns that engage listeners.
\nWord Rate Timing for perfect :30s and :60s.<\/strong><\/p>\n

This is a practical workbook that not only shows you the methods discussed, but allows you to try them out and practice using them, AND as an added bonus – is backed up by free tools on our website (look under the TOOLS tab).<\/p>\n<\/div>

Download Now!<\/a><\/span>1265<\/span> Downloads<\/span><\/span><\/div><\/div>
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Creative Sparks<\/div><\/div>
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Released: DECEMBER 2024<\/strong>
\nTitle: CREATIVE SPARKS<\/strong>
\nSub Title:\u00a0600+ Writing Prompts for Radio Copywriters Who Are Dealing With Writers Block<\/strong>
\nPAGES: 108 (including cover and back cover)<\/strong>
\nFormat: PDF\u00a0 \u00a0–\u00a0 \u00a0<\/strong>File Size:\u00a018.9mb<\/strong>
\nBest viewing use Adobe Reader: Show 2 Page View & Show Cover Page.<\/strong><\/p>\n

Over 600 writing Prompts, some from the pages of our RADIO COPY PASTE magazine, others you will have never seen before.<\/p>\n

Inside you will find:
\n+ Visual images stimulate your writing cortex.
\n+ Textual prompts that will kick your writers block to the curb.
\n+ Space to write your own.<\/p>\n

And we have sorted the prompts into several different types of writing prompts\u2026
\n+ Challenge Prompts
\n+ Character Prompts
\n+ Classic Prompts
\n+ Dialogue Prompts
\n+ Emotional Prompts
\n+ Genre Prompts
\n+ Physical Prompts
\nand\u2026
\n+ Setting Prompts<\/p>\n<\/div>\n<\/div>

Download Now!<\/a><\/span>606<\/span> Downloads<\/span><\/span><\/div><\/div>
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YOU ARE LISTENING TO<\/div><\/div>
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\"You<\/p>\n

You Are Listening To…<\/strong>
\nReleased: APRIL 2024<\/strong>
\nTitle: YOU ARE LISTENING TO\u2026<\/strong>
\nSub Title: The Ultimate Collection of Radio Station Positioning Statements, Taglines and Slogans<\/strong>
\nPAGES: 70<\/strong>
\nFormat: PDF\u00a0 \u00a0–\u00a0 \u00a0File Size: 1.06mb<\/strong>
\nBest viewing use Adobe Reader: Show 2 Page View & Show Cover Page.<\/strong><\/p>\n

You Are Listening To\u2026 is the ULTIMATE collection of radio station positioning statements, tag lines and slogans \u2013 all in one handy reference guide.<\/p>\n

Within its pages you will discover over 1,300 ideas from radio stations around the world \u2013 and a handy guide to creating your own \u2013 no matter what format your radio station is \u2013 from Country to News, Talk to Top 40 \u2013 we have you covered within the comprehensive 60+ pages of lists.<\/p>\n

It has expanded to some truly amazing station liners and slogans to include branding, imaging, positioning statements and tag lines \u2013 so many that I thought they might be useful to other radio stations in a curated list.<\/p>\n

After many months of collecting more, curating and editing they have been sorted into a massive list \u2013 yet useful inspiration and jump off point for your stations promotional imaging.<\/p>\n

PLUS: this e-book also contains a tried and tested, step by step guide to creating and uncovering your own station imaging tag; AND, also a way of creating a listener profile so you know who you are specifically targeting with your stations brand.<\/p>\n<\/div>

Download Now!<\/a><\/span>680<\/span> Downloads<\/span><\/span><\/div><\/div>
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A CAN OF COPYWRITERS WORMS<\/div><\/div>
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\nReleased: APRIL 2024<\/strong>
\nTitle: A CAN OF COPYWRITERS WORMS<\/strong>
\nSub Title: Posts from the RadioCopywriters.com blog<\/strong>
\nPAGES: 162<\/strong>
\nFormat: PDF\u00a0 \u00a0–\u00a0 \u00a0File Size: 4.35mb<\/strong>
\nBest viewing use Adobe Reader: Show 2 Page View & Show Cover Page.<\/strong><\/p>\n

Download your free e-book which contains a collection of posts from the original radiocopywriters.com blog specifically focussed on radio copywriting.<\/p>\n

This e-book also contains never before published posts, plus bonus comments and conversations with readers of the blog.<\/p>\n

A Can Of Copywriters Worms has 160 pages of content that will tickle your copywriters brain \u2013 download it today!<\/p>\n

We have sorted the book into:
\nOpinion Pieces
\nCopywriting & Clients
\nEducating Clients
\nCopywriting & Sales Reps
\nCopywriting Theory
\nCopywriting Tools
\nWriting Copy
\nEditing Copy
\nand Bookshelf Reviews<\/p>\n

It\u2019s a glimpse into copywriters working at the coalface of the industry.<\/p>\n

And it often pays to take note of what other copywriters from around the world are going through.
\nWe hope you find it as informative as we did putting it together.<\/p>\n<\/div>

Download Now!<\/a><\/span>383<\/span> Downloads<\/span><\/span><\/div><\/div>
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HOOKS, FIRST LINES & SCENE SETTERS<\/div><\/div>
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\"Cover<\/p>\n

Released: July, 2022<\/strong>
\nUpdated: 25 Feb, 2025<\/strong>
\nTitle: HOOKS, FIRST LINES & SCENE SETTERS<\/strong>
\nSub Title: For Commercial Radio Scripts<\/strong>
\nPAGES: 319 (including front & back covers)<\/strong>
\nFormat: PDF\u00a0 \u00a0–\u00a0 \u00a0<\/strong>File Size: 1.83mb<\/strong>
\nBest viewing use Adobe Reader: Show 2 Page View & Show Cover Page.<\/strong><\/p>\n

Technically my second book (after the Classic Copywriting Formulas book) this one launched this very site and contains (as the title says) Hooks, First Lines, and Scene Setters for radio commercials.<\/p>\n

Within the 25 major industry categories covered, you will find 101+ ideas to start that radio commercial script off. They are taken from commercials that will inspire, unclog writers block, and conquer dreaded deadline demons.<\/p>\n

That\u2019s almost 3,000 first lines for radio commercials in this one volume alone.<\/p>\n

Stuck for an idea? Then this handy guide will be an asset to your library.<\/p>\n

For example, do you need to write a script for:
\n\u2026Auto Repairers?
\nPages 26 to 28 could fix a problem with your script.
\nPrinters or printing services?
\nPages 72 to 75 will set you up for success.
\nEducation business services?
\nThe lines on pages 77 to 81 might teach you a thing or two.
\nHome furnishings and home improvements?
\nBuild your script around an idea from the lines on pages 171 to 181.
\nAnd Real Estate services?
\nPages 281 to 290 will be your new home for ideas to take roost in.<\/p>\n

While great radio ads are a result of inspiring and great scripts\u2026 sometimes\u2026 it really is very hard just to get started, to come up with an idea, any idea at all, for that first line. So, I encourage people to flick around and see what inspires them from other sections to start writing, tell a client\u2019s story and sell.<\/p>\n

All lines have been taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic, those are the ones for when you get really stuck, others are \u2018out there strange\u2019 and very left of centre. Try them out for size and see if they spark something creative in you.<\/p>\n

In the first week online this book was downloaded over 870 times from people all around the world!<\/strong><\/em><\/p>\n<\/div>

Download Now!<\/a><\/span>2196<\/span> Downloads<\/span><\/span><\/div><\/div>
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CLASSIC COPYWRITING FORMULAS<\/div><\/div>
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Released: 4th Edition, April 2024<\/strong>
\nUpdated: 25 Feb, 2025<\/strong>
\nTitle: CLASSIC COPYWRITING FORMULAS<\/strong>
\nSub Title: 31 Tried and Tested Blueprints For Radio Scripts<\/strong>
\nPAGES: 36<\/strong>
\nFormat: PDF\u00a0 \u00a0–\u00a0 \u00a0File Size: 533kb<\/strong>
\nBest viewing use Adobe Reader: Show 2 Page View & Show Cover Page.<\/strong><\/p>\n

Download the 4th edition of Classic Copywriting Formulas, containing 31 Tried and Tested Blueprints for Radio Scripts \u2013 for FREE, that\u2019s right \u2013 this is, has, and always will be a free e-book.<\/p>\n

Originally created in 2015 for the now defunct Radio Daddy website, it has been continually updated, tweaked and worked on.<\/p>\n

Not only does it contain 31 of the classic copywriting formulas\u2026 but also examples of them in action to show you how to use them.<\/p>\n

This is the 4th edition. Ed1. 2015, Ed2. 2017, Ed3. 2022, Ed4. 2024<\/strong><\/p>\n

Classic Copywriting Formulas originally started as a single page reminder for myself when I first started writing copy \u2013 it slowly developed over time into a more detailed document when other copywriters asked for copies.<\/p>\n

From the tried and tested AIDA formula to the Readers Digest Formula, Star \u2013 Chain \u2013 Hook and the 3 Reasons Why\u2026 I cover as many of the original classic copywriting formulas while giving you a couple of practical examples along the way in each one.<\/p>\n<\/div>

Download Now!<\/a><\/span>2557<\/span> Downloads<\/span><\/span><\/div><\/div>
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OLDER FREE RESOURCES & TOOLS<\/strong><\/p>\n\n\n\n

The JUST THE FACT SHEET pdfs<\/strong> are single page quick information sheets to help you out when a client is insisting on doing something, and how you can do it better.<\/p>\n\n\n\n

COPYWRITING:<\/mark><\/strong>
Just the Facts Sheet \u2013 Phone Numbers<\/em><\/a><\/strong> and why you shouldn\u2019t include them in ANY of your Radio Commercial Scripts \u2013 HERE<\/a><\/strong><\/p>\n\n\n\n

Just the Facts Sheet \u2013 <\/a><\/strong>Websites & Product Names<\/em><\/strong><\/a>, how to use them correctly in your Radio Commercial Scripts \u2013 HERE<\/a><\/strong> \u2013 (thanks Anthony for the tip)<\/p>\n\n\n\n

ON-AIR:<\/mark><\/strong>
Show Prep Sheet<\/em> \u2013 the bare basics sheet for planning an on-air shift \u2013 HERE<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

On this page you will find the complete catalogue of all of our FREE E-BOOKS (FeB).No emails are required, no sign-ups, nothing – these are totally free for you to use and learn from.Our latest books are on the top of this list, as you scroll down you will find older e-books. OLDER FREE RESOURCES…<\/p>\n

Read More “Free E-Books & Resources”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3766","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/pages\/3766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/comments?post=3766"}],"version-history":[{"count":26,"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/pages\/3766\/revisions"}],"predecessor-version":[{"id":4450,"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/pages\/3766\/revisions\/4450"}],"wp:attachment":[{"href":"https:\/\/radiocopywriters.com\/index.php\/wp-json\/wp\/v2\/media?parent=3766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}