The resources you find here are all totally free to use – there is no copyright on any of them, and you may use them in any way to help educate clients and staff alike.
PLUS: There’s NO sign up, no cost to you, nothing, nadda, nix, not a sausage.
The JUST THE FACT SHEET pdfs are single page quick information sheets to help you out when a client is insisting on doing something, and how you can do it better.
And if you have a suggestion for something you would like to see, please let me know in the comments below.
COPYWRITING:
Just the Facts Sheet – Phone Numbers and why you shouldn’t include them in ANY of your Radio Commercial Scripts – HERE
Just the Facts Sheet – Websites & Product Names, how to use them correctly in your Radio Commercial Scripts – HERE – (thanks Anthony for the tip)
NEW – Sept 2022 30+ page e-book Classic Copywriting Formulas for Commercial Radio Copywriters. Contains not only formulas but also examples of them in action – This is the 3rd edition available – HERE – Ed1. 2015, Ed2. 2017, Ed3. 2022
ON-AIR:
Show Prep Sheet – the bare basics sheet for planning an on-air shift – HERE
Below are the BONUS RESOURCES that have been made and shared in various places – links to the original articles are included:
Cheat Sheet for Tony Hertz “The 7 Secrets of Creative Radio” from the review – HERE
Just a reminder that all of these resources are totally free, but if you are feeling generous (and there is no obligation at all) – you could buy me a coffee to feed my addiction, and to say thanks… Cheers!
Dear Author,
Thank you for the document
May I add the issue of reading websites and product names may pose a difficulty for a listener to an advertisement especially if the listener is in the market for a particular product and/or service.
For websites. the website is read too quickly or the website is not repeated. If the campaign is short there is little chance that the listener can transcribe the website and a potential customer is lost. This is especially so if the vendor wants to use its website as its main method of communication to the customer. Solution is to read the website slowly and/or repeat the name of the website.
For product names, the spelling of the product may not match the perceived transliteration of the product. To illustrate, I was listening to an advertisement on radio 2GB for a food supplement “Souvenaid”. If someone does not know how to spell the product, the transliteration of the product name by the potential buyer may well be “Souvenade”, “Souvinade”, “Souvinaid”, “Soovenade or “Soovinaid”. Fortunately a google search will lead to the correct spelling. The vendor must either spend extra time spelling the word on air or spend money placing incorrect spellings of the product name in the metasearch section of the webpage.
Thank you,
Anthony of exciting Belfield, in the land of the Wangal and Darug Peoples of the Eora Nation