Free E-Books & Resources

Released: March 2025
Title: COUNTING WORDS
Sub Title: 9 Ways To Discover the Art and Science of Radio Commercial Timing
PAGES: 110 (including cover and back cover)
Format: PDF   –   File Size: 4.87mb
Best viewing use Adobe Reader: Show 2 Page View & Show Cover Page.

You Are Listening To…
Released: APRIL 2024
Title: YOU ARE LISTENING TO…
Sub Title: The Ultimate Collection of Radio Station Positioning Statements, Taglines and Slogans
PAGES: 70
Format: PDF   –   File Size: 1.06mb
Best viewing use Adobe Reader: Show 2 Page View & Show Cover Page.

You Are Listening To… is the ULTIMATE collection of radio station positioning statements, tag lines and slogans – all in one handy reference guide.

Within its pages you will discover over 1,300 ideas from radio stations around the world – and a handy guide to creating your own – no matter what format your radio station is – from Country to News, Talk to Top 40 – we have you covered within the comprehensive 60+ pages of lists.

It has expanded to some truly amazing station liners and slogans to include branding, imaging, positioning statements and tag lines – so many that I thought they might be useful to other radio stations in a curated list.

After many months of collecting more, curating and editing they have been sorted into a massive list – yet useful inspiration and jump off point for your stations promotional imaging.

PLUS: this e-book also contains a tried and tested, step by step guide to creating and uncovering your own station imaging tag; AND, also a way of creating a listener profile so you know who you are specifically targeting with your stations brand.

Released: APRIL 2024
Title: A CAN OF COPYWRITERS WORMS
Sub Title: Posts from the RadioCopywriters.com blog
PAGES: 162
Format: PDF   –   File Size: 4.35mb
Best viewing use Adobe Reader: Show 2 Page View & Show Cover Page.

Download your free e-book which contains a collection of posts from the original radiocopywriters.com blog specifically focussed on radio copywriting.

This e-book also contains never before published posts, plus bonus comments and conversations with readers of the blog.

A Can Of Copywriters Worms has 160 pages of content that will tickle your copywriters brain – download it today!

We have sorted the book into:
Opinion Pieces
Copywriting & Clients
Educating Clients
Copywriting & Sales Reps
Copywriting Theory
Copywriting Tools
Writing Copy
Editing Copy
and Bookshelf Reviews

It’s a glimpse into copywriters working at the coalface of the industry.

And it often pays to take note of what other copywriters from around the world are going through.
We hope you find it as informative as we did putting it together.

Released: July, 2022
Updated: 25 Feb, 2025
Title: HOOKS, FIRST LINES & SCENE SETTERS
Sub Title: For Commercial Radio Scripts
PAGES: 319 (including front & back covers)
Format: PDF   –   File Size: 1.83mb
Best viewing use Adobe Reader: Show 2 Page View & Show Cover Page.

Technically my second book (after the Classic Copywriting Formulas book) this one launched this very site and contains (as the title says) Hooks, First Lines, and Scene Setters for radio commercials.

Within the 25 major industry categories covered, you will find 101+ ideas to start that radio commercial script off. They are taken from commercials that will inspire, unclog writers block, and conquer dreaded deadline demons.

That’s almost 3,000 first lines for radio commercials in this one volume alone.

Stuck for an idea? Then this handy guide will be an asset to your library.

For example, do you need to write a script for:
…Auto Repairers?
Pages 26 to 28 could fix a problem with your script.
Printers or printing services?
Pages 72 to 75 will set you up for success.
Education business services?
The lines on pages 77 to 81 might teach you a thing or two.
Home furnishings and home improvements?
Build your script around an idea from the lines on pages 171 to 181.
And Real Estate services?
Pages 281 to 290 will be your new home for ideas to take roost in.

While great radio ads are a result of inspiring and great scripts… sometimes… it really is very hard just to get started, to come up with an idea, any idea at all, for that first line. So, I encourage people to flick around and see what inspires them from other sections to start writing, tell a client’s story and sell.

All lines have been taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic, those are the ones for when you get really stuck, others are ‘out there strange’ and very left of centre. Try them out for size and see if they spark something creative in you.

In the first week online this book was downloaded over 870 times from people all around the world!

Released: 4th Edition, April 2024
Updated: 25 Feb, 2025
Title: CLASSIC COPYWRITING FORMULAS
Sub Title: 31 Tried and Tested Blueprints For Radio Scripts
PAGES: 36
Format: PDF   –   File Size: 533kb
Best viewing use Adobe Reader: Show 2 Page View & Show Cover Page.

Download the 4th edition of Classic Copywriting Formulas, containing 31 Tried and Tested Blueprints for Radio Scripts – for FREE, that’s right – this is, has, and always will be a free e-book.

Originally created in 2015 for the now defunct Radio Daddy website, it has been continually updated, tweaked and worked on.

Not only does it contain 31 of the classic copywriting formulas… but also examples of them in action to show you how to use them.

This is the 4th edition. Ed1. 2015, Ed2. 2017, Ed3. 2022, Ed4. 2024

Classic Copywriting Formulas originally started as a single page reminder for myself when I first started writing copy – it slowly developed over time into a more detailed document when other copywriters asked for copies.

From the tried and tested AIDA formula to the Readers Digest Formula, Star – Chain – Hook and the 3 Reasons Why… I cover as many of the original classic copywriting formulas while giving you a couple of practical examples along the way in each one.