Knowing your station, your people and your processes means that you can answer questions that you might not have been able to do so.
That is quite a powerful claim for such a short blog post – but I am prepared to stand by it… ready…
I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…
I will be back soon with the latest breaking news from the world of radio – but for now here is some advice about ‘WINE’ing
This week I have cherry picked 7 of the top memes I could find.
If I was starting out and had limited money to spend – I would choose WORDS THAT SELL, and MORE WORDS THAT SELL as being the 2 single most important books in my collection.
Can you say no to doing broadcasting from a business location based on your moral objections? Or reading their script?
OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!
The best thing for the promotions department is that advertisers love to hear themselves on-air – it sells itself.
“Buying habits of customers change, and if you only have 3 days to make an impact on a client who is only buying once every 15 years…”