Technically my second book (after the Classic Copywriting Formulas book) this one launched this very site and contains (as the title says) Hooks, First Lines, and Scene Setters for radio commercials.
Usually $10 Australian to download – you can now get it for free – for a limited time.
Download it HERE or click on the cover picture.
Within the 25 major industry categories covered, you will find 101+ ideas to start that radio commercial script off. They are taken from commercials that will inspire, unclog writers block, and conquer dreaded deadline demons.
That’s almost 3,000 first lines for radio commercials in this one volume alone.
Stuck for an idea?
Then this handy guide will be an asset to your library.
In the first week online it was downloaded over 870 times from people all around the world.
For example, do you need to write a script for:
…Auto Repairers?
Pages 26 to 28 could fix a problem with your script.
Printers or printing services?
Pages 72 to 75 will set you up for success.
Education business services?
The lines on pages 77 to 81 might teach you a thing or two.
Home furnishings and home improvements?
Build your script around an idea from the lines on pages 171 to 181.
And Real Estate services?
Pages 281 to 290 will be your new home for ideas to take roost in.
“While great radio ads are a result of inspiring and great scripts… sometimes… it really is very hard just to get started, to come up with an idea, any idea at all, for that first line. So, I encourage people to flick around and see what inspires them from other sections to start writing, tell a client’s story and sell,” says author Earl Pilkington.
“All lines have been taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic, those are the ones for when you get really stuck, others are ‘out there strange’ and very left of centre. Try them out for size and see if they spark something creative in you.”
This is free to download now, so get it for free while you can!
Download it HERE or click on the cover picture.
