Released: 4th Edition, April 2024
Updated: 25 Feb, 2025
Title: CLASSIC COPYWRITING FORMULAS
Sub Title: 31 Tried and Tested Blueprints For Radio Scripts
PAGES: 36
Format: PDF – File Size: 533kb
Best viewing use Adobe Reader: Show 2 Page View & Show Cover Page.
Download the 4th edition of Classic Copywriting Formulas, containing 31 Tried and Tested Blueprints for Radio Scripts – for FREE, that’s right – this is, has, and always will be a free e-book.
Originally created in 2015 for the now defunct Radio Daddy website, it has been continually updated, tweaked and worked on.
Not only does it contain 31 of the classic copywriting formulas… but also examples of them in action to show you how to use them.
This is the 4th edition. Ed1. 2015, Ed2. 2017, Ed3. 2022, Ed4. 2024
Classic Copywriting Formulas originally started as a single page reminder for myself when I first started writing copy – it slowly developed over time into a more detailed document when other copywriters asked for copies.
From the tried and tested AIDA formula to the Readers Digest Formula, Star – Chain – Hook and the 3 Reasons Why… I cover as many of the original classic copywriting formulas while giving you a couple of practical examples along the way in each one.