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Radio Copywriters By Earl Pilkington

Radio Copywriters By Earl Pilkington

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The Daily Script Doctor

The Daily Script Doctor
111 Downloads

The Daily Script Doctor Workbook
Document = .PDF format
Pages = 22 (including front & back cover)
File Size = 949Kb
For best viewing in Adobe Reader:
Show 2 Page View & Show Cover page.

If you have a script that isn’t quite working, one that you can’t spot what is wrong with it… the the DAILY SCRIPT DOCTOR WORKBOOK is your ‘go to’ problem solver.

Tested around the world by radio copywriters and readers of Radio Copy Paste Magazine, the Daily Script Doctor Workbook distils proven copywriting principles into a practical 250-point scoring system specifically calibrated for radio’s strengths and is a simple assessment tool packed into less than 20 pages.

“The Daily Script Doctor Workbook” provides a comprehensive 250-point assessment system to elevate a radio commercial scripts effectiveness.

The scoring system provides clear benchmarks: scripts achieving 90-100% are ready for production, 70- 90% require some work, and below 70% require rewrites. This removes guesswork from the creative process while maintaining creative flexibility.

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Size: 949kb
Version: 1.0

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