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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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Tag: writing

Copy: I Have A Theory

Posted on 10 October 20228 November 2022 By earlp
Copy: I Have A Theory

Because this idea runs counter to everything I’ve learned about how advertising works, this theory, which is mine, is…

Blog Post, Monday Copywriting

Copy: Writing For Different Age Groups

Posted on 26 September 20228 November 2022 By earlp
Copy: Writing For Different Age Groups

…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.

Blog Post, Monday Copywriting

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