Copy: Once They Stop Laughing, You Still Have to Sell their Product
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
We have a BUMPER set of news stories this week – and something for EVERY department – yes even Copywriters!
Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.
Local community newspapers are the fall back for many advertising clients, today we look at how to tackle that with Radio Advertising.
While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…
I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before
This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.