It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
We have a BUMPER set of news stories this week – and something for EVERY department – yes even Copywriters!
The May 2023 issue of Radio Ink hit the stands, and it was with a HEAVY whomp when it did. Why?
Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.
Local community newspapers are the fall back for many advertising clients, today we look at how to tackle that with Radio Advertising.
While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…
I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before
Its a short news week this week as most of the news I could find online centred around…
…for anyone looking at trying to uncover and unlock some business growth potential… READ IT!
This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.