Sales: Are Your Clients Marketing on Radio – or – Advertising on Radio?
Clients need to understand that advertising and marketing is an investment – not a cost
Promos: How Can I Create A Treasure Hunt On The Radio?
We have created radio treasure hunts a couple of times with different prizes and the results were always – GOLD!
COPY: 10 Editing Tips For Your Next Script
By following these editing tips, you can create a compelling and effective radio commercial script that resonates with your target audience and drives results for your clients business.
RCNews: Sunday 12th March, 2023
Lots of different topics in todays news round up – including COPY news, and a new segment at the end where I highlight a radio copywriter from around the world.
Review: Radio Ink 6th March, 2023
Overall a brilliant issue of RADIO INK with not a single article that I skipped through.
On-Air: The Top 10 Reasons Why DJ’s Leave!
154 people gave their reasons for leaving their on-air positions in radio – the results were interesting.
Sales: Free Lunch’s & Social Media Advertising
This is a LONG post – so grab a coffee and settle in for the ride – social media vs. radio advertising.
Promotions: Time-table To Make It THE BEST Promotion EVER!
While chatting with a Promotions Manager at a station in the UK, she asked me what the ideal, and perfect timetable was for a promotion? Good Question – here is my perfect world answer!
Copy: Seize The Day Spots
I was recently chatting to a new business owner (their business had been advertising for years with us) about their bank of generic spots that we had ready to roll…
RCNews: Sunday 5-3-23 – Late Edition
It’s a LATE EDITION of today’s news and somehow – for the second week in a row – now COPY news – I will fix that next week!