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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post

Copy: Once They Stop Laughing, You Still Have to Sell their Product

Posted on 22 May 202320 May 2023 By earlp
Copy: Once They Stop Laughing, You Still Have to Sell their Product

It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.

Blog Post, Monday Copywriting

RCNews: Sunday 21st May, 2023

Posted on 21 May 202320 May 2023 By earlp
RCNews: Sunday 21st May, 2023

We have a BUMPER set of news stories this week – and something for EVERY department – yes even Copywriters!

Blog Post, RCNews

REVIEW: RADIO INK – MAY 2023

Posted on 19 May 202318 May 2023 By earlp
REVIEW: RADIO INK – MAY 2023

The May 2023 issue of Radio Ink hit the stands, and it was with a HEAVY whomp when it did. Why?

Blog Post, Friday-Reviews

Lets Write an Ad: Videos on How To Write An Ad

Posted on 18 May 202317 May 2023 By earlp
Lets Write an Ad: Videos on How To Write An Ad

Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.

Blog Post, Thursday Copy

SALES: 10 Ways that Radio Achieves Better Results Than Community Newspaper Advertising

Posted on 17 May 202315 May 2023 By earlp
SALES: 10 Ways that Radio Achieves Better Results Than Community Newspaper Advertising

Local community newspapers are the fall back for many advertising clients, today we look at how to tackle that with Radio Advertising.

Blog Post, Wednesday Radio Sales

Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide?

Posted on 16 May 202315 May 2023 By earlp
Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide?

While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…

Blog Post, Tuesday Promotions

COPY: Writing For Celebrity Voices… Is It Worth It?

Posted on 15 May 202314 May 2023 By earlp
COPY: Writing For Celebrity Voices… Is It Worth It?

I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before

Blog Post, Monday Copywriting

RCNEWS: Sunday 14th May, 2023

Posted on 14 May 202313 May 2023 By earlp
RCNEWS: Sunday 14th May, 2023

Its a short news week this week as most of the news I could find online centred around…

Blog Post, RCNews

Review: Build Great Brands by John Cinquina

Posted on 12 May 202311 May 2023 By earlp
Review: Build Great Brands by John Cinquina

…for anyone looking at trying to uncover and unlock some business growth potential… READ IT!

Blog Post, Friday-Reviews

Let’s Write A Script: Butcher

Posted on 11 May 202310 May 2023 By earlp
Let’s Write A Script: Butcher

This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.

Blog Post, Thursday Copy

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