Copy: Once They Stop Laughing, You Still Have to Sell their Product
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
RCNews: Sunday 21st May, 2023
We have a BUMPER set of news stories this week – and something for EVERY department – yes even Copywriters!
REVIEW: RADIO INK – MAY 2023
The May 2023 issue of Radio Ink hit the stands, and it was with a HEAVY whomp when it did. Why?
Lets Write an Ad: Videos on How To Write An Ad
Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.
SALES: 10 Ways that Radio Achieves Better Results Than Community Newspaper Advertising
Local community newspapers are the fall back for many advertising clients, today we look at how to tackle that with Radio Advertising.
Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide?
While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…
COPY: Writing For Celebrity Voices… Is It Worth It?
I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before
RCNEWS: Sunday 14th May, 2023
Its a short news week this week as most of the news I could find online centred around…
Review: Build Great Brands by John Cinquina
…for anyone looking at trying to uncover and unlock some business growth potential… READ IT!
Let’s Write A Script: Butcher
This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.