earlp - Radio Copywriters by Earl Pilkington

Let’s Write An Ad: Travel Agency

“Gee I haven’t had a travel agency commercial for a while,” twenty minutes later… COPY BRIEF… Spooky?!?

This is the final in this series of answering clients objections – today we look at TV and why it is not as good as radio for clients to use.

There might be a few books on every promotions persons desk – but have you got ones that will really help you out?

Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.

This is our last ever RCNews post… and its a bumper news post too!

Blog Post, RCNews

Next week is the last week of daily posts and I share with you what is going to happen next.

My first review Sound On Sound – it’s been around since 1985, and I think I may actually have issue one somewhere in a box.

…the dreaded “the client wants something creative” copy brief – and how I dealt with one of them.

Direct mail can be a valuable marketing tool for any size business, when its done well, but most isn’t.

Radio promotions ARE STILL WINNERS. And clients who take them on – will win, if they do it right and with you helping them to achieve their goals.