Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post

Author: earlp

Let’s Write An Ad: Travel Agency

Posted on 1 June 20231 June 2023 By earlp
Let’s Write An Ad: Travel Agency

“Gee I haven’t had a travel agency commercial for a while,” twenty minutes later… COPY BRIEF… Spooky?!?

Blog Post, Thursday Copy

Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising!

Posted on 31 May 202329 May 2023 By earlp
Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising!

This is the final in this series of answering clients objections – today we look at TV and why it is not as good as radio for clients to use.

Blog Post, Wednesday Radio Sales

Promos: Your Stations Promotional Library

Posted on 30 May 202329 May 2023 By earlp
Promos: Your Stations Promotional Library

There might be a few books on every promotions persons desk – but have you got ones that will really help you out?

Blog Post, Tuesday Promotions

Copy: The Client Needs a Sales Event Name? Can You Do it?

Posted on 29 May 202328 May 2023 By earlp
Copy: The Client Needs a Sales Event Name? Can You Do it?

Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.

Blog Post, Monday Copywriting

RCNews: Sunday 28th May, 2023

Posted on 28 May 202328 May 2023 By earlp
RCNews: Sunday 28th May, 2023

This is our last ever RCNews post… and its a bumper news post too!

Blog Post, RCNews

Site News: What is happening next week?

Posted on 27 May 202326 May 2023 By earlp
Site News: What is happening next week?

Next week is the last week of daily posts and I share with you what is going to happen next.

Announcement, Blog Post

Review: Sound On Sound – June 2023

Posted on 26 May 202326 May 2023 By earlp
Review: Sound On Sound – June 2023

My first review Sound On Sound – it’s been around since 1985, and I think I may actually have issue one somewhere in a box.

Blog Post, Friday-Reviews

Let’s Write A Radio Ad: Something Creative

Posted on 25 May 202324 May 2023 By earlp
Let’s Write A Radio Ad: Something Creative

…the dreaded “the client wants something creative” copy brief – and how I dealt with one of them.

Blog Post, Thursday Copy

Sales: 8 Ways that Direct Mail is Less Effective than Radio Advertising!

Posted on 24 May 202313 May 2023 By earlp
Sales: 8 Ways that Direct Mail is Less Effective than Radio Advertising!

Direct mail can be a valuable marketing tool for any size business, when its done well, but most isn’t.

Blog Post, Wednesday Radio Sales

PROMOS: Are Radio Promos Still A Winner?

Posted on 23 May 202322 May 2023 By earlp
PROMOS: Are Radio Promos Still A Winner?

Radio promotions ARE STILL WINNERS. And clients who take them on – will win, if they do it right and with you helping them to achieve their goals.

Blog Post, Tuesday Promotions

Posts navigation

1 2 … 33 Next

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme