Sales: Why Are SPONSORSHIPS Better Value Than Advertising?
If you have a client who is reluctant to advertise – try them on sponsorship first!
Author: earlp
Promos: New Client, What Promos Do I Run?
All of these promotions increase their brand awareness, reach a larger audience, and generate sales.
COPY: Using Sound Effects In Radio Commercials
Sound effects create a more engaging and memorable radio commercial that captures the attention of your target audience, when done right.
RCNews: Sunday 26th March, 2023
A very short burst of news that you might have missed this week…
Saturday Soapbox: Should Radio Serials Make A Return?
This is a posts that doesn’t fit into our normal Monday to Friday post schedule… But is something that I feel passionate about.
Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha”
I said I wouldn’t cover AdWeek magazine here again, but I have to make an exception for the Insights Article in the latest issue.
On-Air: Topics That Send The Message You Are Local!
We went back through some airchecks and I suggested a couple of tiny things to make the show more local.
Sales: How Do I Promote A Funeral Business On Radio?
I have had several funeral companies advertise with me over the years, and one in particular for over 15 years…
Promos: Why is your Street Cruiser Vitally Important?
Why are some radio station street vehicles (cruisers) so dull? When this is such a vital thing to have done for radio
Copy: How To Edit RUTHLESSLY
After last week’s post on editing scripts went out – the first email back was from a reader who asked how do I edit a script ruthlessly?