Sales: Why Are SPONSORSHIPS Better Value Than Advertising?
If you have a client who is reluctant to advertise – try them on sponsorship first!
Radio Copywriters by Earl Pilkington
Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters
All of these promotions increase their brand awareness, reach a larger audience, and generate sales.
Sound effects create a more engaging and memorable radio commercial that captures the attention of your target audience, when done right.
This is a posts that doesn’t fit into our normal Monday to Friday post schedule… But is something that I feel passionate about.
I said I wouldn’t cover AdWeek magazine here again, but I have to make an exception for the Insights Article in the latest issue.
We went back through some airchecks and I suggested a couple of tiny things to make the show more local.
I have had several funeral companies advertise with me over the years, and one in particular for over 15 years…
Why are some radio station street vehicles (cruisers) so dull? When this is such a vital thing to have done for radio
After last week’s post on editing scripts went out – the first email back was from a reader who asked how do I edit a script ruthlessly?