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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Become a sponsor and get results with radio advertising
    Sales: Why Are SPONSORSHIPS Better Value Than Advertising? Blog Post
  • New Client who dis?
    Promos: New Client, What Promos Do I Run? Blog Post
  • Sound Effects in radio scripts
    COPY: Using Sound Effects In Radio Commercials Blog Post

Author: earlp

Sales: Why Are SPONSORSHIPS Better Value Than Advertising?

Posted on 29 March 202327 March 2023 By earlp
Sales: Why Are SPONSORSHIPS Better Value Than Advertising?

If you have a client who is reluctant to advertise – try them on sponsorship first!

Blog Post, Wednesday Radio Sales

Promos: New Client, What Promos Do I Run?

Posted on 28 March 202327 March 2023 By earlp
Promos: New Client, What Promos Do I Run?

All of these promotions increase their brand awareness, reach a larger audience, and generate sales.

Blog Post, Tuesday Promotions

COPY: Using Sound Effects In Radio Commercials

Posted on 27 March 202327 March 2023 By earlp
COPY: Using Sound Effects In Radio Commercials

Sound effects create a more engaging and memorable radio commercial that captures the attention of your target audience, when done right.

Blog Post, Monday Copywriting

RCNews: Sunday 26th March, 2023

Posted on 26 March 202324 March 2023 By earlp
RCNews: Sunday 26th March, 2023

A very short burst of news that you might have missed this week…

Blog Post, RCNews

Saturday Soapbox: Should Radio Serials Make A Return?

Posted on 25 March 202327 March 2023 By earlp
Saturday Soapbox: Should Radio Serials Make A Return?

This is a posts that doesn’t fit into our normal Monday to Friday post schedule… But is something that I feel passionate about.

Blog Post, Saturday Soapbox

Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha”

Posted on 24 March 202323 March 2023 By earlp
Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha”

I said I wouldn’t cover AdWeek magazine here again, but I have to make an exception for the Insights Article in the latest issue.

Blog Post, Friday-Reviews

On-Air: Topics That Send The Message You Are Local!

Posted on 23 March 20239 March 2023 By earlp
On-Air: Topics That Send The Message You Are Local!

We went back through some airchecks and I suggested a couple of tiny things to make the show more local.

Blog Post, Thursdays On-Air

Sales: How Do I Promote A Funeral Business On Radio?

Posted on 22 March 20239 March 2023 By earlp
Sales: How Do I Promote A Funeral Business On Radio?

I have had several funeral companies advertise with me over the years, and one in particular for over 15 years…

Blog Post, Wednesday Radio Sales

Promos: Why is your Street Cruiser Vitally Important?

Posted on 21 March 202321 March 2023 By earlp
Promos: Why is your Street Cruiser Vitally Important?

Why are some radio station street vehicles (cruisers) so dull? When this is such a vital thing to have done for radio

Blog Post, Tuesday Promotions

Copy: How To Edit RUTHLESSLY

Posted on 20 March 202320 March 2023 By earlp
Copy: How To Edit RUTHLESSLY

After last week’s post on editing scripts went out – the first email back was from a reader who asked how do I edit a script ruthlessly?

Blog Post, Monday Copywriting

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