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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

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Tag: Cadbury Chocolate

Copywriting: Editing, and the Choices We Make

Posted on 28 November 202228 November 2022 By earlp
Copywriting: Editing, and the Choices We Make

I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…

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