…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.
I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of…
Another Freebie? Yup – CLASSIC COPYWRITING FORMULAS 31 TRIED AND TESTED BLUEPRINTS for Radio Scripts is now available for FREE!
Ron in Canada asked me about my style of notations I use in my scripts – it turns out it was a great question!
I have been asked by a couple of people to give some samples of my favourite creative scripts that I have written – happy to do so for you!
One of the people I mentor was having a very, very hard time with a client recently.
I was looking for some ideas about educating clients and getting them on-board with advertising. This is the results of my search!
Pick a station at random and listen for an hour, take note of their ads and see if they help you write better – I know it works for me.
This is a very long post (or a rant) – but those of us who write copy – I am sure will agree with me!
“Why Advertise With Us” pages on most websites – look like and sound like they were written by the same person years ago, sometimes the wording is EXACTLY THE SAME too!