Copy: The Client Needs a Sales Event Name? Can You Do it?
Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.
Tag: copywriting
Let’s Write A Radio Ad: Something Creative
…the dreaded “the client wants something creative” copy brief – and how I dealt with one of them.
Copy: Once They Stop Laughing, You Still Have to Sell their Product
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
Lets Write an Ad: Videos on How To Write An Ad
Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.
COPY: Writing For Celebrity Voices… Is It Worth It?
I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before
Let’s Write A Script: Butcher
This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.
Promos: Writing and Editing Your Promo Script
Drill down on these 5 points when you first start writing your promotion script – and you’ll have more success on-air and for the sponsors.
Copy: 6 Ways To Write A Creative Script
I hope that these 6 ideas can help to spark some creativity when you are writing your next radio commercial script.
COPY: Voice Choice In Radio Ads
If you continually ask your clients… “What voice do you want to read your commercial?” THIS is the article for you to read
Saturday Soapbox: The BIGGEST Problems with Radio Ads!
So why? How and What are the biggest problems with radio ads – I have a rant!