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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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Tag: copywriting

Copy: 37 Black Friday Sale Names

Posted on December 12, 2022December 11, 2022 By earlp
Copy: 37 Black Friday Sale Names

Sales names in clients advertising doesn’t need to be the same old boring thing… here is 37 ideas!

Blog Post, Monday Copywriting

Copywriting: Making Claims in Ads (Australian Details)

Posted on December 5, 2022December 9, 2022 By earlp
Copywriting: Making Claims in Ads (Australian Details)

Most radio commercials, 99.9% of them are perfectly legal, but it’s that point one percent that can be controversial and dangerous to put together as a copywriter

Blog Post, Monday Copywriting

Copywriting: Editing, and the Choices We Make

Posted on November 28, 2022November 28, 2022 By earlp
Copywriting: Editing, and the Choices We Make

I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…

Read More “Copywriting: Editing, and the Choices We Make” »

Blog Post, Monday Copywriting

Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!

Posted on November 21, 2022November 21, 2022 By earlp
Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!

“Buying habits of customers change, and if you only have 3 days to make an impact on a client who is only buying once every 15 years…”

Blog Post, Monday Copywriting

Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial

Posted on November 14, 2022November 8, 2022 By earlp
Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial

In my opinion, the most creative, most original thinkers were NOT that creative or original in the first place.

Blog Post, Monday Copywriting

Copy: How To Read A Script

Posted on November 7, 2022November 8, 2022 By earlp
Copy: How To Read A Script

I was trying to explain to a client a while ago about why the script was written the way it was and they couldn’t grasp the fact that they just couldn’t fit 140 words into a 30 seconds…

Blog Post, Monday Copywriting

Fair Warning… Mariah is Coming!

Posted on October 31, 2022November 8, 2022 By earlp
Fair Warning… Mariah is Coming!

No – NO – NOOOOOOOO!!!!!!!!!!

Blog Post, Monday Copywriting

RCNEWS: Sunday October 30, 2022

Posted on October 30, 2022November 8, 2022 By earlp
RCNEWS: Sunday October 30, 2022

Another short on news week this week – so I have been able to sort through the trash and find the best, and most interesting stories that you may have missed.

Blog Post, RCNews

COPY: Editing and Re-Writes

Posted on October 24, 2022November 8, 2022 By earlp
COPY: Editing and Re-Writes

Sure there are other steps I could have included, but here are my top 12 tips to edit, re-write and get your ideas to work in a radio script

Blog Post, Monday Copywriting

RCNews: Sunday Oct 23, 2022

Posted on October 23, 2022November 8, 2022 By earlp
RCNews: Sunday Oct 23, 2022

A smaller selection than normal this weekend, as not much was circulating around the old interwebs…

Blog Post, RCNews

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