“Gee I haven’t had a travel agency commercial for a while,” twenty minutes later… COPY BRIEF… Spooky?!?
Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.
…the dreaded “the client wants something creative” copy brief – and how I dealt with one of them.
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.
I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before
This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.
Drill down on these 5 points when you first start writing your promotion script – and you’ll have more success on-air and for the sponsors.
I hope that these 6 ideas can help to spark some creativity when you are writing your next radio commercial script.
If you continually ask your clients… “What voice do you want to read your commercial?” THIS is the article for you to read