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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
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Tag: copywriting

Let’s Write An Ad: Travel Agency

Posted on 1 June 20231 June 2023 By earlp
Let’s Write An Ad: Travel Agency

“Gee I haven’t had a travel agency commercial for a while,” twenty minutes later… COPY BRIEF… Spooky?!?

Blog Post, Thursday Copy

Copy: The Client Needs a Sales Event Name? Can You Do it?

Posted on 29 May 202328 May 2023 By earlp
Copy: The Client Needs a Sales Event Name? Can You Do it?

Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.

Blog Post, Monday Copywriting

Let’s Write A Radio Ad: Something Creative

Posted on 25 May 202324 May 2023 By earlp
Let’s Write A Radio Ad: Something Creative

…the dreaded “the client wants something creative” copy brief – and how I dealt with one of them.

Blog Post, Thursday Copy

Copy: Once They Stop Laughing, You Still Have to Sell their Product

Posted on 22 May 202320 May 2023 By earlp
Copy: Once They Stop Laughing, You Still Have to Sell their Product

It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.

Blog Post, Monday Copywriting

Lets Write an Ad: Videos on How To Write An Ad

Posted on 18 May 202317 May 2023 By earlp
Lets Write an Ad: Videos on How To Write An Ad

Due to my own video capturing not working – I have decided to include here some videos from YouTube about writing radio scripts.

Blog Post, Thursday Copy

COPY: Writing For Celebrity Voices… Is It Worth It?

Posted on 15 May 202314 May 2023 By earlp
COPY: Writing For Celebrity Voices… Is It Worth It?

I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before

Blog Post, Monday Copywriting

Let’s Write A Script: Butcher

Posted on 11 May 202310 May 2023 By earlp
Let’s Write A Script: Butcher

This is a complete demo of writing a script for a butchers, based on a 4 point copy brief. From start to finish.

Blog Post, Thursday Copy

Promos: Writing and Editing Your Promo Script

Posted on 9 May 20238 May 2023 By earlp
Promos: Writing and Editing Your Promo Script

Drill down on these 5 points when you first start writing your promotion script – and you’ll have more success on-air and for the sponsors.

Blog Post, Tuesday Promotions

Copy: 6 Ways To Write A Creative Script

Posted on 8 May 202323 April 2023 By earlp
Copy: 6 Ways To Write A Creative Script

I hope that these 6 ideas can help to spark some creativity when you are writing your next radio commercial script.

Blog Post, Monday Copywriting

COPY: Voice Choice In Radio Ads

Posted on 1 May 20236 April 2023 By earlp
COPY: Voice Choice In Radio Ads

If you continually ask your clients… “What voice do you want to read your commercial?” THIS is the article for you to read

Blog Post, Monday Copywriting

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