Copy: Once They Stop Laughing, You Still Have to Sell their Product
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
Radio Copywriters by Earl Pilkington
Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters