On-Air: A Major Tragic Story Breaks – What Do You Do?
Admittedly a lot of these things are basic, common sense things – but they shouldn’t be overlooked when something tragic happens…
Radio Copywriters by Earl Pilkington
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Admittedly a lot of these things are basic, common sense things – but they shouldn’t be overlooked when something tragic happens…
Most of the time I would have thought that all of these would be obvious, some are very hard to adhere to, too.
This week we have a couple of bits of AI news, and the usual round up of stories you might have missed.
I am not going to go into the details – but it is sad to say that in that circumstance I don’t know how I would have reacted…
I think we could all do with a quick refresher on how to build and create rapport with your listening audience.
We went back through some airchecks and I suggested a couple of tiny things to make the show more local.
Gulp – no copy news this week – I will have to seriously figure out why? But there is some top news on sales, on-air and promotions on todays post.
Why you choose to stay is sometimes deeply personal – other times it’s all about the money, the family and friends, whatever your reason – do so for the right one.