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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
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    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
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    Promos: Your Stations Promotional Library Blog Post

Tag: on-air

On-Air: A Major Tragic Story Breaks – What Do You Do?

Posted on 27 April 202323 April 2023 By earlp
On-Air: A Major Tragic Story Breaks – What Do You Do?

Admittedly a lot of these things are basic, common sense things – but they shouldn’t be overlooked when something tragic happens…

Uncategorized

On-Air: Top 20 tips for Conducting Radio Interviews

Posted on 20 April 20236 April 2023 By earlp
On-Air: Top 20 tips for Conducting Radio Interviews

I originally only had 10 of these tips, but as I wrote them out, I kept on adding more and more…

Blog Post, Thursdays On-Air

On-Air: 5 Topics To Avoid On-Air

Posted on 13 April 20236 April 2023 By earlp
On-Air: 5 Topics To Avoid On-Air

Most of the time I would have thought that all of these would be obvious, some are very hard to adhere to, too.

Blog Post, Thursdays On-Air

RCNews: Sunday 9th of April, 2023

Posted on 9 April 20237 April 2023 By earlp
RCNews: Sunday 9th of April, 2023

This week we have a couple of bits of AI news, and the usual round up of stories you might have missed.

Blog Post, RCNews

On-Air: Your Responsibilities at a Remote OB Are…

Posted on 6 April 20234 April 2023 By earlp
On-Air: Your Responsibilities at a Remote OB Are…

Her responsibilities were many, but the 7 basic ones I can think of include the following…

Blog Post, Thursdays On-Air

ON-AIR:(BREAKING) NZ Today FM Staff respond to closing of station…

Posted on 30 March 202330 March 2023 By earlp
ON-AIR:(BREAKING) NZ Today FM Staff respond to closing of station…

I am not going to go into the details – but it is sad to say that in that circumstance I don’t know how I would have reacted…

Announcement, Blog Post, Thursdays On-Air

On-Air: Creating Rapport With Your Listeners

Posted on 30 March 202327 March 2023 By earlp
On-Air: Creating Rapport With Your Listeners

I think we could all do with a quick refresher on how to build and create rapport with your listening audience.

Blog Post, Thursdays On-Air

On-Air: Topics That Send The Message You Are Local!

Posted on 23 March 20239 March 2023 By earlp
On-Air: Topics That Send The Message You Are Local!

We went back through some airchecks and I suggested a couple of tiny things to make the show more local.

Blog Post, Thursdays On-Air

RCNews: Sunday 19th March

Posted on 19 March 202317 March 2023 By earlp
RCNews: Sunday 19th March

Gulp – no copy news this week – I will have to seriously figure out why? But there is some top news on sales, on-air and promotions on todays post.

Blog Post, RCNews

On-Air: 10 Reasons Why DJ’s Stay In Their Jobs

Posted on 16 March 20239 March 2023 By earlp
On-Air: 10 Reasons Why DJ’s Stay In Their Jobs

Why you choose to stay is sometimes deeply personal – other times it’s all about the money, the family and friends, whatever your reason – do so for the right one.

Blog Post, Thursdays On-Air

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