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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post
  • Love Your Local DJ
    On-Air: Topics That Send The Message You Are Local! Blog Post

Tag: on-air

On-Air: Topics That Send The Message You Are Local!

Posted on 23 March 20239 March 2023 By earlp
On-Air: Topics That Send The Message You Are Local!

We went back through some airchecks and I suggested a couple of tiny things to make the show more local.

Blog Post, Thursdays On-Air

RCNews: Sunday 19th March

Posted on 19 March 202317 March 2023 By earlp
RCNews: Sunday 19th March

Gulp – no copy news this week – I will have to seriously figure out why? But there is some top news on sales, on-air and promotions on todays post.

Blog Post, RCNews

On-Air: 10 Reasons Why DJ’s Stay In Their Jobs

Posted on 16 March 20239 March 2023 By earlp
On-Air: 10 Reasons Why DJ’s Stay In Their Jobs

Why you choose to stay is sometimes deeply personal – other times it’s all about the money, the family and friends, whatever your reason – do so for the right one.

Blog Post, Thursdays On-Air

RCNews: Sunday 12th March, 2023

Posted on 12 March 20238 March 2023 By earlp
RCNews: Sunday 12th March, 2023

Lots of different topics in todays news round up – including COPY news, and a new segment at the end where I highlight a radio copywriter from around the world.

Blog Post, RCNews

On-Air: The Top 10 Reasons Why DJ’s Leave!

Posted on 9 March 20239 March 2023 By earlp
On-Air: The Top 10 Reasons Why DJ’s Leave!

154 people gave their reasons for leaving their on-air positions in radio – the results were interesting.

Blog Post, Thursdays On-Air

On-Air: You Sound Like What You Eat and Drink

Posted on 2 March 202326 February 2023 By earlp
On-Air: You Sound Like What You Eat and Drink

I often hear people asking how to clear up their sinus’s or how to clear up the mucus so their voice sounds better – but should you try to dry your throat out?

Blog Post, Thursdays On-Air

On-Air: Help! No… You’ve Got This

Posted on 23 February 202323 February 2023 By earlp
On-Air: Help! No… You’ve Got This

I was contacted on Linked in by a freshly graduated Media student starting her first job, she needed a little confidence boost.

Blog Post, Thursdays On-Air

On-Air: Breakfast Hosts, What To Avoid When On-Air

Posted on 16 February 202319 February 2023 By earlp
On-Air: Breakfast Hosts, What To Avoid When On-Air

I was walking past our breakfast studio this morning and saw one breakfast host doing something out of the ordinary…

Blog Post, Thursdays On-Air

ON-Air: Quick! I Need To Find Out About…

Posted on 9 February 20238 February 2023 By earlp
ON-Air: Quick! I Need To Find Out About…

You are running late, so what are you going to talk about today

Blog Post, Thursdays On-Air

On-Air: How do You Start and Then Sign Off Your Show?

Posted on 15 December 202213 December 2022 By earlp
On-Air: How do You Start and Then Sign Off Your Show?

How you sign on and sign off your radio show makes a difference to your listeners.

Blog Post, Thursdays On-Air

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