promotions - Radio Copywriters by Earl Pilkington

PROMOS: Are Radio Promos Still A Winner?

Radio promotions ARE STILL WINNERS. And clients who take them on – will win, if they do it right and with you helping them to achieve their goals.

While working on my new book about radio promotions from around the world I have noticed an interesting trend for radio promotions…

Its a short news week this week as most of the news I could find online centred around…

Blog Post, RCNews

Drill down on these 5 points when you first start writing your promotion script – and you’ll have more success on-air and for the sponsors.

4 All Radio Stories, 3 Promotions stories, 1 Sales story and a partridge in a pear tree

Blog Post, RCNews

Basically boiled down, most competitions follow 7 basic types that will either engage their audience or drive listener loyalty.

I was asked by a promotion team member at a radio station in Germany the other day about benefits to clients for running a radio promotion

Here are some ways to add benefits to an outside broadcast remote for a client – if they are willing to jump on board.

This week we have a couple of bits of AI news, and the usual round up of stories you might have missed.

Blog Post, RCNews