Promos use different language, different takes, different production and different wording to get their message across…
We were chatting to a sponsor the other day and they asked if we were the ‘Official Sponsor of’ anything?
I have been putting together a list of radio station tag lines and slogans – can you help fill the list out?
It’s time to get the old thinking cap on and do a brainstorm of ideas… here are 17 of ours!
When talking to a client about promoting their business – what you don’t want to talk about is ‘price’ in the promotion.
It is January in 1977 – the station KHJ in Los Angeles – the Promo “ZORK” a cash giveaway with a difference.
What helped us was that during the call to action radio campaign – the weather here was some of the worst storms in 20 years and we also had a new pandemic outbreak
Tourist season can come and go, it can be the school holidays or big season holidays, temperatures can rise or fall – but the one constant – your radio station!
Actually, it’s more like keeping tabs than spying… It’s what you do next that will show your listeners what type of station you are and if you are worth staying listening to.
You don’t want to end up doing the same thing that you did last month – last quarter or last year – you want something different!