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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
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Tag: promotions

Promos: Why is your Street Cruiser Vitally Important?

Posted on 21 March 202321 March 2023 By earlp
Promos: Why is your Street Cruiser Vitally Important?

Why are some radio station street vehicles (cruisers) so dull? When this is such a vital thing to have done for radio

Blog Post, Tuesday Promotions

RCNews: Sunday 19th March

Posted on 19 March 202317 March 2023 By earlp
RCNews: Sunday 19th March

Gulp – no copy news this week – I will have to seriously figure out why? But there is some top news on sales, on-air and promotions on todays post.

Blog Post, RCNews

Promos: How Can I Create A Treasure Hunt On The Radio?

Posted on 14 March 20239 March 2023 By earlp
Promos: How Can I Create A Treasure Hunt On The Radio?

We have created radio treasure hunts a couple of times with different prizes and the results were always – GOLD!

Blog Post, Tuesday Promotions

Promotions: Time-table To Make It THE BEST Promotion EVER!

Posted on 7 March 20235 March 2023 By earlp
Promotions: Time-table To Make It  THE BEST Promotion EVER!

While chatting with a Promotions Manager at a station in the UK, she asked me what the ideal, and perfect timetable was for a promotion? Good Question – here is my perfect world answer!

Blog Post, Tuesday Promotions

PROMO: Book Launch – YOU ARE LISTENING TO

Posted on 28 February 202321 March 2023 By earlp
PROMO: Book Launch – YOU ARE LISTENING TO

Today I launch my 3rd book YOU ARE LISTENING TO… and you can still get the free sample of this below, the full version is only $10Australian and is 70 pages long, and available at my online shop. (At the moment you will need to purchase via BUY ME A COFFEE as I am having…

Read More “PROMO: Book Launch – YOU ARE LISTENING TO” »

Blog Post, Tuesday Promotions

PROMOTIONS: How Not To Screw Up A Proposal!

Posted on 21 February 202320 February 2023 By earlp
PROMOTIONS: How Not To Screw Up A Proposal!

Before you write a proposal package for any promotion, here are some things to think about.

Blog Post, Tuesday Promotions

Promotions: Free Sample of My New Book!

Posted on 14 February 202328 February 2023 By earlp
Promotions: Free Sample of My New Book!

Today I am very happy to reveal a free taster and sample of my new book coming out at the end of the month.

Blog Post, Tuesday Promotions

RC News: 12th Feb 2023

Posted on 12 February 202311 February 2023 By earlp
RC News: 12th Feb 2023

This week we cover everything from Community promotions through to Will Smith and booming Radio Digital Sales.

Blog Post, RCNews

Promotions: Coming Soon

Posted on 7 February 20236 February 2023 By earlp
Promotions: Coming Soon

At the end of the month, I will be launching another book, specifically for those of us Copywriters who also work in promotions.

Blog Post, Tuesday Promotions

Promos: If I’m Not Mistaken!

Posted on 13 December 202211 December 2022 By earlp
Promos: If I’m Not Mistaken!

I heard a great promo on-air on a radio station while I was on holiday in Scotland…

Blog Post, Tuesday Promotions

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