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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
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    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post

Tag: radio sales

Sales: How Do I Promote A Funeral Business On Radio?

Posted on 22 March 20239 March 2023 By earlp
Sales: How Do I Promote A Funeral Business On Radio?

I have had several funeral companies advertise with me over the years, and one in particular for over 15 years…

Blog Post, Wednesday Radio Sales

Sales: Free Lunch’s & Social Media Advertising

Posted on 8 March 20238 March 2023 By earlp
Sales: Free Lunch’s & Social Media Advertising

This is a LONG post – so grab a coffee and settle in for the ride – social media vs. radio advertising.

Blog Post, Wednesday Radio Sales

Sales: Do You Have A Client Who Plays Favourites?

Posted on 15 February 202313 February 2023 By earlp
Sales: Do You Have A Client Who Plays Favourites?

We have one client who lives in our states capital city, over an hour and a half away from their business here in our town… where do they advertise?

Blog Post, Wednesday Radio Sales

RC News: 12th Feb 2023

Posted on 12 February 202311 February 2023 By earlp
RC News: 12th Feb 2023

This week we cover everything from Community promotions through to Will Smith and booming Radio Digital Sales.

Blog Post, RCNews

Sales: Working Remotely? Not For Long!

Posted on 8 February 20237 February 2023 By earlp
Sales: Working Remotely? Not For Long!

A friend in Canada is returning to the sales office at the radio station full time on Monday since the start of the pandemic…

Blog Post, Wednesday Radio Sales

Sales: The Importance of Paperwork

Posted on 14 December 202213 December 2022 By earlp
Sales: The Importance of Paperwork

Love it? Hate it? Loath it? How important is the paperwork you do?

Blog Post, Wednesday Radio Sales

Sales: When Talking To A Client, Don’t Forget…

Posted on 7 December 20229 December 2022 By earlp
Sales: When Talking To A Client, Don’t Forget…

We’ve all had clients who think they know better, that think that newspapers are dead, radio is dead, tv is dead, and the ONLY way to advertise and market their business is online.

Blog Post, Wednesday Radio Sales

Sales: How Well Do You Know Your Own Industry?

Posted on 30 November 202230 November 2022 By earlp
Sales: How Well Do You Know Your Own Industry?

Knowing your station, your people and your processes means that you can answer questions that you might not have been able to do so.

Blog Post, Wednesday Radio Sales

Sales: Death By PowerPoint!

Posted on 23 November 202222 November 2022 By earlp
Sales: Death By PowerPoint!

OMG! I just had a major flashback! I was watching a PowerPoint sent to me by a client – OUCH!

Blog Post, Wednesday Radio Sales

Sales: Arrogant Clients? Here are 6 Tips To Help

Posted on 16 November 20228 November 2022 By earlp
Sales: Arrogant Clients? Here are 6 Tips To Help

The hardest part of working in radio is dealing with difficult clients.

Blog Post, Wednesday Radio Sales

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