Sales - Radio Copywriters by Earl Pilkington

SALES: My Top 10 Tips For Contacting Clients By The Phone

Let’s keep this short today… here are my top 10 tips for contacting a client via phone…

While some people prefer email contact, others social media, or via text message, others by phone and some will only deal when it is face to face…

Making a cold call can be challenging, but if you follow these tips, you will be far more successful at pitching your stations radio advertising.

This week we have a couple of bits of AI news, and the usual round up of stories you might have missed.

Blog Post, RCNews

Over the next couple of weeks (on Wednesdays) I will be looking at some of the things that ALL sales people should be doing.

Gulp – no copy news this week – I will have to seriously figure out why? But there is some top news on sales, on-air and promotions on todays post.

Blog Post, RCNews

Clients need to understand that advertising and marketing is an investment – not a cost

Pick the less popular days on your station and have your client ‘OWN’ that day! They’ll get better returns for it!

How many people in your listening area are all-night workers that listen to your station – all night long?

Sales names in clients advertising doesn’t need to be the same old boring thing… here is 37 ideas!