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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post

Category: Uncategorized

SALES: How Do You Research a Business Before You Make a Cold-Call?

Posted on 3 May 202323 April 2023 By earlp
SALES: How Do You Research a Business Before You Make a Cold-Call?

I had an email asking me, how EXACTLY do you research a business… today I tell you how I do it.

Uncategorized

On-Air: A Major Tragic Story Breaks – What Do You Do?

Posted on 27 April 202323 April 2023 By earlp
On-Air: A Major Tragic Story Breaks – What Do You Do?

Admittedly a lot of these things are basic, common sense things – but they shouldn’t be overlooked when something tragic happens…

Uncategorized

WHEN TRAGEDY HITS ANY MEDIA OUTLET

Posted on 25 February 202325 February 2023 By earlp
WHEN TRAGEDY HITS ANY MEDIA OUTLET

Today’s post I had hoped would never, ever see the light of day. But this week I was prompted to dig this out and put it up online.

Announcement, Blog Post, Uncategorized

ON-AIR: Topics To Ruin Your Week

Posted on 20 October 20228 November 2022 By earlp
ON-AIR: Topics To Ruin Your Week

It was their first week in the job and they were trying to cast around for ideas of talk topics… we found a great resource together.

Uncategorized

Writing Ad Copy for a Streaming Client

Posted on 11 July 20228 November 2022 By earlp
Writing Ad Copy for a Streaming Client

Because a streaming signal is not simulcast, something very smart can be done with your ads.

Monday Copywriting, Uncategorized

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