SALES: How Do You Research a Business Before You Make a Cold-Call?
I had an email asking me, how EXACTLY do you research a business… today I tell you how I do it.
Radio Copywriters by Earl Pilkington
Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters
Admittedly a lot of these things are basic, common sense things – but they shouldn’t be overlooked when something tragic happens…
Today’s post I had hoped would never, ever see the light of day. But this week I was prompted to dig this out and put it up online.
It was their first week in the job and they were trying to cast around for ideas of talk topics… we found a great resource together.