SALES: How Do You Research a Business Before You Make a Cold-Call?
I had an email asking me, how EXACTLY do you research a business… today I tell you how I do it.
Category: Uncategorized
On-Air: A Major Tragic Story Breaks – What Do You Do?
Admittedly a lot of these things are basic, common sense things – but they shouldn’t be overlooked when something tragic happens…
WHEN TRAGEDY HITS ANY MEDIA OUTLET
Today’s post I had hoped would never, ever see the light of day. But this week I was prompted to dig this out and put it up online.
ON-AIR: Topics To Ruin Your Week
It was their first week in the job and they were trying to cast around for ideas of talk topics… we found a great resource together.
Writing Ad Copy for a Streaming Client
Because a streaming signal is not simulcast, something very smart can be done with your ads.