You will find the download link for issue 5 of Radio Copy Paste right here, right now…
This entire issue is dedicated to idea generation – because let’s face it, we’ve all stared at that blank page wondering how to make yet another furniture store ad sound fresh, or how to convince a sceptical client that your creative approach will actually work.
Articles include:
Idea-Generating Gold
Issue 5 is packed with practical techniques, real examples, and actionable strategies that will transform how you approach every script.
Including:
“The Voice Revolution: Rethinking Gender in Your Scripts”
This is a deep dive into why your voice choices are leaving clients and listeners wanting more. Included within the article is hard data from Super Bowl 59 analysis, the Building Doors VO campaign insights, and real-world case studies that prove 50/50 gender balance isn’t just fair – it’s profitable.
Furthermore…:
- Why 90% of consumers notice voice gender choices (and 75% care about inclusivity)
- The shocking disconnect between who’s listening and who’s talking
- Four action points you can implement immediately
- How one car dealership increased sales just by switching their message to a female voice
- The business case that will convince even your most stubborn clients
Our FEATURE article is called: “Pitch! Please!”
Ever had a brilliant creative idea shot down because you couldn’t sell it properly to your sales rep OR to your client?
This feature article breaks down exactly how to pitch to clients and sales reps so your best work actually makes it to air.
Learn how to:
- Present creative concepts that clients can’t say no to
- Handle objections before they derail your pitch
- Use data to support creative decisions
- Turn sceptical sales reps into creative allies
Discover Why Radio Copywriters Worldwide Are Talking About RCP
Radio Copy Paste Magazine has become the go-to resource for copywriters who refuse to settle for ordinary. Whether you’re battling creative blocks, difficult clients, or outdated industry thinking, this magazine gives you the tools and confidence to push boundaries.
AND… Look out NEXT Wednesday…
On Wednesday next week (that’s on the 11th of June) another free e-book for radio copywriters will be released, titled: The Daily Script Doctor Workbook.
It has been tested around the world over the past 6 months by 20 copywriters in different markets, with a LOT of very positive feedback, we will be giving this tool away for free – download your copy on Wednesday morning.
