It’s Here! The Daily Script Doctor Workbook is Now Available

After months of development and testing with radio copywriters around the world, I’m thrilled to announce that The Daily Script Doctor Workbook is officially available for free download from this link…

Why I Created This Tool

You know that feeling when you’ve just finished writing a script and you’re staring at it, wondering: “Is this as good as it could be?” Or maybe you’re stuck on a challenging brief and can’t figure out why the script isn’t working.

I’ve been there. We’ve all been there, and while you might not use this on every script – using it on those that have you stuck will give you a real advantage, in pointing out where you may have not quite got it right.

After many, many years in radio copywriting, I realized that while creativity can’t be reduced to formulas, there are proven principles that consistently separate effective radio commercials from those that fall flat. The problem was having a systematic way to apply these principles every time.

That’s why I developed ‘The Daily Script Doctor Workbook’.

What Makes This Different

Unlike generic advertising guidelines, this workbook is specifically calibrated for radio’s unique strengths and challenges:

• The intimate, one-to-one nature of radio communication
• The passive listening context of most radio consumption
• The power of theater of the mind visualization
• The critical importance of the first three seconds
• The challenges of conveying information without visual aids

How It Works

The workbook evaluates your scripts across 12 essential categories with a comprehensive 250-point scoring system:

1. Pre-writing Strategy – Clear objectives and audience targeting
2. Opening Strategy – Attention-grabbing hooks that create intrigue
3. Message Development – Focused storytelling and conversational language
4. Persuasion Techniques – Proven methods to influence and convince
5. Call-to-Action – Clear, urgent, and memorable response mechanisms
6. Memorability Factors – Elements that make your script stick
7. Voice Direction – Detailed guidance for talent performance
8. Script Mechanics – Structure, timing, and flow optimization
9. Production Guidance – Music, effects, and sound design notes
10. Audience Engagement – Creating connection and listener identification
11. Accuracy Checklist – Quality control for all details
12. Radio Optimization – Leveraging the medium’s unique advantages

The Scoring System That Actually Works

• 90-100%: Ready for production – professional excellence achieved
• 80-89%: Solid script with minor revisions needed
• 70-79%: Significant revisions required
• Below 70%: Complete rewrite recommended

This isn’t about constraining creativity – it’s about channeling it effectively. Every point represents a principle that increases your commercial’s chances of cutting through the clutter and driving results.

Real-World Testing Results

We’ve tested this workbook with Radio Copy Paste Magazine readers worldwide, and the feedback has been incredible:

“Many testers used the workbook on those scripts that had them stuck, and they couldn’t figure out why – by working through it, they uncovered simple fixes and discovered problems they hadn’t spotted before.”

Consistent use has delivered measurable improvements:

• Higher response rates from radio campaigns
• More efficient script development processes
• Fewer revision cycles and client objections
• More distinctive, memorable commercial content
• Better integration with multi-channel campaigns

Who Should Use This

Whether you’re a new copywriter learning the fundamentals, an experienced writer looking for quality control, a creative director establishing team standards, or even a client wanting to understand effective radio advertising – this workbook will help you create better radio commercials.

Get Your Free Copy Now

The Daily Script Doctor Workbook is available as a free download right now HERE. It’s our way of continuing to elevate industry standards through accessible, professional education.

Here’s what you’ll get:

• The complete 250-point evaluation system
• Detailed guidance for each assessment category
• Practical examples and success criteria
• Easy-to-use printable format (7 double-sided pages)
• Proven principles from decades of radio experience

Start Improving Your Scripts Today

Don’t let another script go to production wondering if it could be better. Download The Daily Script Doctor Workbook, run your next script through the evaluation, and see the difference systematic assessment makes.

Your scripts will improve. Your clients will notice. Your results will speak for themselves.

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Questions about the workbook? Want to share your results? Contact us at allmarketing@radiocopywriters.com – we’d love to hear how it’s working for you.