Radio Copywriters By Earl Pilkington
Home of RADIO COPY PASTE magazine – Plus: E-Books, Resources and Tools for those of us who also work in Radio Sales, Promotions and On-Air.
It’s Here! The Daily Script Doctor Workbook is Now Available After months of development and testing with radio copywriters around the world, I’m thrilled to announce that The Daily Script Doctor Workbook is officially available for free download from this link… Why I Created This Tool You know that feeling when you’ve just finished writing…
If you’ve spent any time in radio, you know that a well-placed joke can transform a client meeting from mundane to memorable. But you’ve probably also witnessed the painful silence after a humour attempt falls flat. As someone who’s spent decades crafting radio campaigns and pitching to clients, I’ve learned that humour is both powerful…
Read More “The Art of Humour: When and How to Use It in Radio Pitches” »
We are returning to putting up blog posts (but only once a week – Wednesday mornings to be precise) and they will be content that we feel are important enough not to wait to appear in the magazine, but give immediate attention to. This time we look at BURNOUT! Let’s face it – in our…
Read More “10 Ways To Beat Being Overwhelmed in Radio Copywriting” »
