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Radio Copywriters By Earl Pilkington

Radio Copywriters By Earl Pilkington

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RCP Issue 5 Drops next week!

Posted on 28 May 202530 May 2025 By earlp

FRESH IDEAS ARE COMING:

Are you ready to revolutionize your radio copywriting?

Next week, Radio Copy Paste Magazine Issue 5 hits our site and will be ready to download, and… this one’s different.

This isn’t just another issue of a magazine – it’s your creative ammunition for the battles you face every day as a radio copywriter.

What’s Inside Issue 5: The IDEAS Edition

This entire issue is dedicated to idea generation – because let’s face it, we’ve all stared at that blank page wondering how to make yet another furniture store ad sound fresh, or how to convince a skeptical client that your creative approach will actually work.

Articles include:

“The Voice Revolution: Rethinking Gender in Your Scripts”

This isn’t just another diversity article. It’s a game-changing deep dive into why your voice choices are leaving money on the table. With hard data from Super Bowl 59 analysis, the Building Doors VO campaign insights, and real-world case studies that prove 50/50 gender balance isn’t just fair – it’s profitable.

You’ll discover:

  • Why 90% of consumers notice voice gender choices (and 75% care about inclusivity)
  • The shocking disconnect between who’s listening and who’s talking
  • Four action points you can implement immediately
  • How one car dealership increased sales by switching to a female voice
  • The business case that will convince even your most stubborn clients

“Pitch! Please!”

Ever had a brilliant creative idea shot down because you couldn’t sell it properly to your sales rep OR to your client?

This feature article breaks down exactly how to pitch to clients and sales reps so your best work actually makes it to air.

Learn how to:

  • Present creative concepts that clients can’t say no to
  • Handle objections before they derail your pitch
  • Use data to support creative decisions
  • Turn skeptical sales reps into creative allies

Plus More Idea-Generating Gold

Issue 5 is packed with practical techniques, real examples, and actionable strategies that will transform how you approach every script.

Why Radio Copywriters Worldwide Are Talking

Radio Copy Paste Magazine has become the go-to resource for copywriters who refuse to settle for ordinary. Whether you’re battling creative blocks, difficult clients, or outdated industry thinking, this magazine gives you the tools and confidence to push boundaries.

This issue is essential reading if you:

  • Want to create more inclusive, effective advertising
  • Need fresh approaches to tired categories
  • Struggle to get creative concepts approved
  • Believe radio advertising can and should be better

Get Ready for Issue 5

Mark your calendar – Radio Copy Paste Magazine Issue 5 launches next week, packed with the ideas, insights, and inspiration you need to elevate your copywriting game.

Because great radio starts with great ideas. And great ideas start with thinking differently.

Are you ready to join the voice revolution and master the art of the pitch?

Radio Copy Paste Magazine Issue 5: IDEAS Edition – Coming Next Week

But That’s Not All…

On Monday we have the new magazine out, and on Wednesday another free e-book for radio copywriters: The Daily Script Doctor Workbook.

Beta tested around the world over the past 6 months, with a LOT of very positive feedback, we will be giving this tool away for free – more details next Wednesday morning.


Radio Copy Paste Magazine: Where radio copywriters come to get inspired, informed, and ahead of the game.

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Announcement, blog post, Radio Copy Paste Magazine Tags:Free, Magazine, Radio Copy Paste, Radio Copywriting, RCP

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